Tiffany Gehrke

Tiffany Gehrke

Partner and chair of Marshall Gerstein’s Trademarks & Copyrights practice group Tiffany D. Gehrke helps people protect their most important assets – their ideas and their reputation. Whether a business is a multi-national corporation or a startup, Tiffany partners with clients to  strategically protect their products, their services, and their brand identity.

She has extensive experience representing retailers, manufacturers, publishers, consulting companies, non-profits, and organizations across a wide variety of industries. Tiffany also frequently counsels biotech and pharmaceutical clients regarding trademark matters for ground-breaking innovations, clinical trials, drug names, and anything in between. She develops strategic plans and manages worldwide trademark portfolios. 

Tiffany has appeared in more than 50 federal IP lawsuits and has many years of experience enforcing and defending her clients’ intellectual property rights through litigation in state and federal courts, through proceedings before the U. S. Patent and Trademark Office, and through other dispute resolution forums. Tiffany also counsels clients for a variety of transactions, including licenses and assignments. She has also guided clients through acquisitions and divestitures of IP assets.

Before becoming a lawyer, Tiffany was a software engineer developing solutions to help companies innovate efficient, thoughtful measures to guide their business. Tiffany continues this logical, thoughtful, and practical approach to helping clients with their legal needs. 

From Viral Trend to Legal Risk: Navigating the Dupe Economy
April 6, 2026 at 12:38 pm

In today’s retail market, the hottest item isn’t always the original product. Increasingly, it’s the dupe. Across social media, influencers regularly spotlight lower-cost alternatives to luxury and premium products, and consumers eagerly pursue these “dupes,” turning imitation into a viral shopping strategy. But for retailers, the dupe economy raises an important question: When does an…