Dan Sands

Dan Sands

Dan Sands is regional director, EMEA at Zitcha. Previously EMEA sales director at the business, Dan has played a pivotal role in growing Zitcha’s UK business and in his new role, he will act as the figurehead for the business across the region. Prior to joining Zitcha, Dan held senior positions at retail media businesses including FireWork and CitrusAd.

Marketing

Debunking the Myth That Retailers Have a Demand Problem in Retail Media

April 28, 2026 at 7:35 am

In the early days of retail media, retailers were told all they needed was to get an on-site ad server and the advertisers would come. “Build it and they will come.” However, they didn’t come in the waves promised. Now retailers are being told to plug in demand channels and the revenue will flow —…