Maura Smith
As chief marketing officer at Partnerize, Maura Smith’s industry tenure spans more than 15 years. With a lead-from-the-trenches philosophy, Maura has years of experience developing and leading Customer Success teams which has significantly helped to inform and hone her deep understanding of the modern marketer’s needs and demands inside the digital, partnership and affiliate spaces. With multiple mergers, acquisition and restructures to her credit, as CMO, Maura’s uncanny attention to detail reveals a natural passion for helping marketers realize their best selves through the partnership channel. Holding a BS in Marketing from the University of Delaware and an MBA in Marketing from the University of Scranton, Maura is an active multi-term board member on the PMA and the Forbes Agency Council.
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is tempting. Both involve third-party partners. Both thrive on digital platforms. Both have been swept into the same vendor pitches and industry conference tracks. However, this…
In many ways, peak shopping season is like the Olympic Winter Games of the performance marketing world. An entire year’s worth of strategy and planning culminate into essentially 12 weeks of wheeling, dealing and, most importantly, converting browsers into buyers. And just like in the Olympics, you don’t get to compete, much less take home…




