Manish Vora

Retail and consumer packaged goods (RCPG) companies have entered a definitive phase where operational precision is no longer a competitive advantage but the baseline for survival. In 2026, the industry is grappling with a stark consumer polarization. On one side, a value-seeking segment is trading down and scrutinizing every penny; on the other, a premium…

Global online sales rose 4 percent year-over-year (YoY) in Q2 2025, powered by a 6 percent YoY surge in online traffic volumes, according to Salesforce. Digital sales are now projected to reach a staggering $1.25 trillion this year, with artificial intelligence- and agent-referred traffic driving one in five holiday purchases worldwide. For retailers, that’s both…

A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven percent looked to AI for faster information, 62 percent to reduce wait times, 53 percent for improved data accuracy, 42 percent to create consistent experiences, and 41 percent for personalized responses. They say all roads lead…

In a truly dynamic market, retailers that leverage disruptive technologies like generative artificial intelligence (gen AI) to embed themselves in their customers’ lives better are more likely to succeed than their peers relying on traditional selling methods. Numerous retailers have displayed remarkable resilience over the past year, cultivating empathy and delivering personalization despite an uncertain…

In the rapidly evolving retail landscape, the brands poised for success in 2023 and beyond are those that can effectively demonstrate empathy toward their customers and deliver a highly personalized customer experience.  These times present significant challenges for retailers. The escalating cost of living has caused consumers to scale back on spending. Geopolitical uncertainties have…