Danielle Fairfield

Danielle Fairfield, vice president, head of retail, oversees the retail team for NuORDER, a leading global commerce platform that enables retailers and brands to connect, collaborate, and make smarter buying decisions. In her role, she is responsible for understanding the key challenges and complexities that major retailers face in order to help them optimize their merchandising vision, process, and operations. With 20 years of industry expertise, she is uniquely positioned to help retailers understand their pain points and implement longstanding solutions.

Danielle joined NuORDER in early 2020 because she is passionate about how technology can transform the merchandising process. Prior to NuORDER, she worked in retail buying, planning, strategy, and operations at Saks Fifth Avenue, Hudson’s Bay Netherlands, Galeria Kaufhof, and Lord & Taylor. During her retail tenure, Mrs. Fairfield led merchandising process transformations, launched new technological solutions, and managed some of the biggest brand portfolios across a variety of categories.