Unnikrshnan Kurup

Unnikrshnan Kurup

Unnikrshnan Kurup is a seasoned digital and tech expert with over 20 years of experience, currently serving as the Director of Client Consulting & Strategy at Theorem. He specializes in defining strategic directions for digital transformation and innovation, focusing on key areas such as customer experience, digital functionality expansion, and competitive strategies. Unni has a proven track record of successfully leading teams in redesigning customer journeys and digital touchpoints across a wide range of industries, including retail, media, CPG, automotive, financial, and airlines. Throughout his career, Unni has developed comprehensive programs for digital transformation, customer experience, digital marketing, and CRM. He is also known for creating digital verticals, implementing agile methodologies, and driving long-term revenue growth. A core part of his approach is his commitment to building strong client relationships and delivering creative solutions that are directly aligned with their business goals.
Marketing, E-Commerce
The Silent Decision-Makers: Tapping Into the Hidden Buying Journey
September 7, 2025 at 9:47 pm

In order to focus efforts on the appropriate demographic, any successful marketing strategy must include a step to determine the target buyer. In fact, 39 percent of consumers now expect brands to speak directly to their needs. Who are shadow buyers? They're the people who browse your product, weigh their options, and help shape the…

Marketing
How Video Commerce is Reshaping Customer Engagement Far Beyond Social Media
August 13, 2025 at 2:13 pm

Let's face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of interactive video content on product pages, landing pages, and throughout the online shopping experience is no longer a futuristic notion — it's becoming a fundamental expectation. The narrative around video commerce often…