Greg Wang

Greg Wang

Greg Wang is Senior Director, Americas, at Adjust, a measurement and analytics company that helps marketers measure, optimize and scale app growth across platforms. Greg has nearly a decade of experience in mobile advertising technologies, ranging from programmatic DSPs to mobile app analytics software.

Mobile, Artificial Intelligence (AI), Management

The Power of AI, Mobile-First, and Performance Ads in Unlocking Global Retail Growth

April 30, 2025 at 11:58 am

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised the bar, showing that mobile-first and data-driven approaches can drive extraordinary growth in international markets. Adjust’s latest Mobile App Trends report finds that e-commerce app installs grew 17 percent year-over-year in 2024, with…