Daniella Sampson

Daniella Sampson

With over 13 years of brand marketing experience, Daniella has transformed global brands through bold storytelling and even bolder execution. As head of marketing at Pendulum Intelligence, she provides a critical understanding of today’s PR and marketing professionals. Her strategic approach to branding has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.

Artificial Intelligence (AI), Marketing, Customer Service

From SEO to GEO: What Retail Marketing Teams Need to Do Now

April 1, 2026 at 9:56 am

The search bar isn’t dead, but it’s no longer running the show. For years, retail marketing teams optimized content for search engines that crawled text and hunted for keywords. Now, generative artificial intelligence tools, including ChatGPT, Gemini, and Perplexity, answer shoppers' questions directly, drawing from a much wider pool of user-generated signals. They determine which…