Kyle Dulay

For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships rises and trust in polished sponsorships declines, another form of influence is emerging. Welcome to the era of the neighborhood influencer. This is the suburban mom recommending her favorite contractor on Reddit, the local…

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the market…

If there’s one social media platform that's undoubtedly in full swing, it’s TikTok. Brands have become desperate to get their employees on TikTok, and luxury companies are putting all their marketing efforts into hiring TikTok influencers. Meanwhile, small and medium-sized businesses are left to pick through a motley assortment of low-tier influencers to stir brand…