Ben Kartzman

Ben Kartzman

Ben Kartzman is the president and COO of Attain, where he helps brands and agencies use permission-based purchase data for real-time measurement, optimization, and customer growth. He previously held senior roles at Mediaocean, Flashtalking, and Spongecell, and has led teams at Accenture, Morgan Stanley, Intel, and multiple startups.

Marketing

Retail Media Has Reached its Accountability Moment

April 7, 2026 at 2:32 pm

After years of rapid growth, new networks launching monthly, and brands eagerly shifting budgets closer to the point of sale, the conversation around retail media has evolved into one of accountability. Advertisers are asking harder questions about what retail media actually delivers, and whether reported performance aligns with real business outcomes. This shift is both…