Kelly Hayes

Kelly Hayes

KellyHayes is the senior director of account management, agency at Adswerve, where she excels at building and scaling client relationships. With over a decade of digital marketing experience, she spent eight years as a go-to leader at Outbrain (now Teads), where she was instrumental in securing brand and agency revenues and leading commercial negotiations with major media agencies across Northern Europe. Consistently praised by colleagues for her flawless leadership, incredible organizational skills, and collaborative spirit, she is known for her ability to navigate complex challenges and deliver exceptional results.

Retail Media 2.0: From Silos to Scale
October 21, 2025 at 5:48 pm

The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchase data could drive loyalty and monetization. Three decades later and retail media has blossomed into one of the fastest-growing and most fragmented parts of digital advertising. Opportunities are immense, but so are…