Lukas Schneider

Lukas Schneider

Lukas Schneider is director of campaigns and products and co-founder of MINT Square, with over 15 years of experience in digital advertising, ad technology, and product strategy. His career spans leading European adtech companies and startups, including Adform, Adcloud, Hi-Media, and AdLINK Internet Media.

With a background that combines campaign operations, account management, and product leadership, Lukas brings deep knowledge and expertise of the full programmatic ecosystem, from ad serving and supply and demand-side platforms to native advertising technology. He has led product initiatives, supported large-scale platform integrations, and helped build innovative adtech solutions from the ground up.

At MINT Square, he combines product-led vision and operational expertise to advise global agencies and advertisers on their technology strategies.

Marketing

Avoiding Buyer’s Remorse: Is Retail Media Always the Right Choice for Advertisers?

February 24, 2026 at 2:06 pm

The retail media sector is expanding rapidly. In Europe, it’s growing at nearly four times the pace of the wider digital advertising market, according to figures from IAB Europe, and it’s forecast to hit €31 billion by 2028. For all its potential, retail media can also be complex and demanding, particularly for smaller advertisers with…