Matt Hopkins

Matt Hopkins

Matt Hopkins is a retail and technology veteran with more than 30 years’ experience helping leading brands realize the value of data, decision intelligence, and AI to optimize commercial and supply decisions. He studied artificial intelligence at the Massachusetts Institute of Technology (MIT).

Artificial Intelligence (AI), Merchandising, Omnichannel

Why Retailers Are Still Missing the Moment With AI. And How to Fix It

November 18, 2025 at 5:14 pm

Retailers are putting more money into artificial intelligence every year. More than half (56 percent) have increased their spending on generative AI since 2024. However, despite the investment, most still aren’t seeing real business results. Too often, AI is confined to narrow optimization, such as forecasting, pricing or personalization — meaning core retail processes remain…