Matt Tompkins

Matt Tompkins

Matt Tompkins is the CRM manager at Stadium Goods, bringing a decade of B2C and B2B marketing experience across various industries to the world of sneakers. Matt oversees marketing efforts for all owned audience channels, including but not limited to email and push notifications.

Customer Retention, Marketing

Stadium Goods’ Strategy Behind a 268% Jump in Email Revenue

January 27, 2026 at 5:37 pm

Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift didn’t come from a single campaign or holiday gimmick, but from a year of refining our CRM playbook: reactivating cold subscribers, merchandising around the products sneakerheads were already hunting for, and making the…