Mike Jaconi

Mike Jaconi

Michael Jaconi is the co-founder and CEO of Button, the mobile commerce platform that maximizes the value of every tap. Jaconi formerly served as the CEO of Rakuten Loyalty and executive officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multimillion dollar business in less than two years and led Rakuten’s $100 million investment in Pinterest, helping bolster Rakuten’s position as one of the most innovative and aggressive global internet companies. Prior to his tenure at Rakuten Loyalty, Jaconi co-founded two public affairs companies in Washington, D.C. and served in a variety of capacities within various political campaigns.

Why Live Shopping is the New Affiliate Marketing
September 4, 2025 at 12:56 am

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery…