Michael Jaszczyk

Michael Jaszczyk

Michael Jaszczyk is CEO of GK Americas and chief digital transformation officer of GK Software SE. Jaszczyk works to maintain and enhance the company’s global reputation as the supplier of one of the most innovative and complete retail software platforms and suite of services. Jaszcyzk has been a part of GK for more than 12 years, previously serving as CTO.

He draws on an extensive wealth of experience, both in software development for the retail sector and as a manager at international IT companies, including MCRL AG, Pironet AG and SA2 Retail AG. GK Software provides a future-proof foundation to support retailers’ customer engagement strategies.

Preventing Return Fraud Can Still Be Customer Centric
September 15, 2025 at 5:11 pm

Fraud in retail is on the rise; retailers reported a whopping 93 percent increase in the average number of shoplifting incidents per year in 2023 vs. 2019. And return fraud — i.e., abusing returns for monetary gain — plays a big role in this. In 2024, more than 16 percent of retail sales were estimated…

CX Hinges on the POS: 3 Ways to Meet Shopper Needs and Desires
February 5, 2025 at 3:37 pm

The technology that retailers use to power their businesses has profound impacts on the customer experience (CX). Yet many retailers are stuck using a previous decade’s technology; 36 percent of fashion and specialty retailers say their existing technology isn't up to the challenge of today’s tech-savvy customers and employees, either because they're locked into vendor…

Making the Most of In-Store Mobile Technology
February 22, 2024 at 11:19 pm

Nearly every retailer is heavily investing in improving their online and in-store channels. However, not every retailer is considering the scenarios in which online channels are being used in a retail store. In fact, nearly half (46 percent) of global in-store shoppers reported using a smartphone to enhance their most recent shopping journey. Despite this…

How Dynamic Pricing Supports Seasonal Inventory Management
December 15, 2022 at 8:33 pm

What do changing customer behaviors, supply chain disruptions and cold weather have in common? They all greatly impact order management. With all three factors converging during the next few months, managing seasonal inventory can prove to be a major challenge for retailers. In a recent report about the 2022 holiday season, McKinsey shared that “consumer…

Frictionless Commerce: An Evolution or Revolution?
January 24, 2022 at 9:05 pm

As frictionless commerce continues to grow in popularity, retailers are identifying how to integrate the innovative technology into their overall business strategy. To do so, they must determine whether to evolve existing solutions or revolutionize existing processes to keep up with competition. While there are benefits to both approaches, there are three key considerations retailers…

3 Ways to Unlock Personalization In-Store
July 20, 2021 at 7:41 pm

COVID-19 restrictions are lifting, which means more and more consumers are ready to enter brick-and-mortar stores again for their shopping needs. As retailers welcome back customers, it’s important to find ways to drive greater foot traffic with improved in-store capabilities. Personalization can help retailers win customers with unique, individual offers, but it’s often underutilized throughout…