Jeff Otto
Jeff Otto is chief marketing officer at Riskified, a leader in AI-driven fraud prevention and risk intelligence for e-commerce. He brings deep expertise in marketing strategy, business development, and customer engagement, having held leadership roles at Marqeta, Salesforce, Morgan Stanley and Merrill Lynch. Passionate about emerging technologies, he frequently shares insights on ecommerce, customer experience, and fraud tactics through speaking engagements, webinars and publications.
Google’s introduction of the Universal Commerce Protocol (UCP) marks a structural shift in how digital commerce operates. Launched in January 2026 and already enabling in-app purchases from Etsy and Wayfair through Google’s AI Mode in Search and Gemini (with integrations from retailers and platforms like Shopify, Target, and Walmart on the horizon), UCP is designed…




