Bill Bruno

Bill Bruno

Bill joined Celebrus in 2018 as the vice president of North America and became CEO in October 2021. He has over 19 years of experience in the media, data, and analytics sectors and has a passion for fostering a culture of innovation while working with brands to drive transformational change. Prior to Celebrus, Bill spent many years as CEO (North America) for an AIM listed company upon leading his consulting business through a successful acquisition by that company in 2013.
E-Commerce
Your Step-by-Step Guide to Real-Time Fraud Protection This Holiday Season
December 3, 2025 at 10:47 pm

The holidays are the busiest time of year for retailers and, unfortunately, for fraudsters too. As sales climb and returns pile up, fraud attempts can rise by as much as 30 percent. The challenge isn’t just stopping bad actors; it’s doing it fast enough to protect customers and keep their experience seamless. Even the smartest…

E-Commerce
Deck the Halls and Defend the Data: A Retailer's Guide to Holiday Fraud Prevention
December 11, 2024 at 3:26 pm

The holiday shopping season brings more than just increased sales. It also ushers in a wave of sophisticated fraud attempts that can leave retailers vulnerable. Last year's VISA warning about increased scam activity across both card-present (CP) and card-not-present (CNP) transactions was just the beginning. Now, with artificial intelligence making impersonation attacks more convincing and…