Jim Herbert

Jim Herbert

Jim Herbert, CEO, Patchworks
With 25 years in eCommerce and a background in computer science, Jim Herbert has seen it all—from the early days of online retail to the cutting-edge tech shaping the industry today. As CEO of Patchworks, he’s on a mission to make integrations effortless, helping retailers, brands, agencies and tech providers connect their systems and scale without limits.

Before Patchworks, Jim led teams at Sceneric, Publicis Sapient, and BigCommerce, working with some of the biggest names in eCommerce to solve complex digital challenges. His deep knowledge of platform architecture, digital strategy, and business growth has made him a go-to voice in the industry—so much so that he was named one of the Top 25 eCommerce Voices of 2025 by Dark Matter Commerce.

A problem-solver at heart, Jim is all about making tech work smarter, not harder. Whether it’s streamlining integrations or future-proofing businesses, he’s always thinking five steps ahead.
Technology, E-Commerce
Say No to Black Box Integrations! A Modern Problem That AI Can Make Worse
October 21, 2025 at 6:39 pm

Black box code can be a real problem in integrations. They solve a problem quickly; what can be easier than installing a Shopify or BigCommerce app or going to a systems integration firm with their own integration platform. Both approaches have future downsides, however. For the app approach you have no control over them and…

E-Commerce
How to Stress-Test Your Tech Stack Before BFCM Hits
August 20, 2025 at 10:34 pm

Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all year. Everyone talks about traffic spikes and promotions, but what really determines success is the strength of your backend. Integration, data flow, system resilience, and visibility can make or…