Eric Stine

Eric Stine

Eric Stine is the chief executive officer of Sitecore, a global leader in AI-enabled digital experience software. Sitecore’s next-generation omnichannel marketing platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel. Eric is also a producer on the Tony Award-winning musicals, “The Outsiders” and “Buena Vista Social Club.” He also really likes shoes.

Artificial Intelligence (AI), Marketing, E-Commerce

AI Shouldn't Shrink Retail Marketing Budgets. But It Will Force New Thinking

February 2, 2026 at 6:10 pm

I once had a boss I thought was kind of ridiculous. A larger-than-life persona topped off with a pair of ludicrous luxury sneakers. You can imagine my surprise when, six months later, I bought the same pair. Those shoes, which I whimsically tried on following a small windfall at work, were comfortable and looked amazing.…