Eric Schwartz

Eric Schwartz

Based in New York City, Eric Schwartz is the Managing Director of North America for Scibids. He joined Scibids from MiQ, a leading global marketing intelligence company to launch the North American business in February of 2020. Scibids is a cutting edge artificial intelligence which substantially reduces acquisition costs of real-time bidding (RTB) campaigns. They work hand in hand with the leading DSPs and major ad agencies, brands and managed services to bring AI and customized bidding logic into the world of media optimization.

Marketing, E-Commerce

The Golden Quarter: How Marketers Can Optimize Success in Q4

December 13, 2023 at 7:35 pm

The festive season has long been the most competitive retail period, and this year is set to be no different. Competition is fierce and advertisers are most likely looking to take advantage of increased consumer confidence. This, coupled with the overall level of saturation in the digital ecosystem, has meant that consumer attention is at…

E-Commerce

How Retailers Can Ready Their E-Commerce for 2023 With AI

January 16, 2023 at 6:13 pm

2023 is set to be a difficult year for retailers, as consumers continue to spend less in the face of high inflation. Though rates are slowly beginning to move in the right direction, consumer confidence and purchasing power are still likely to be reduced for the foreseeable future. For retailers, this means there will be…