Santiago Noziglia

Santiago Noziglia

With more than 17 years of experience driving sustained business growth, Santiago has consistently delivered over 20 percent-plus year-over-year expansion by leading large-scale transformations in CPG, Retail, and Automotive. Today, he serves as CEO of Globant’s Retail, CPG, Manufacturing & Automotive Studio, where he partners with some of the world’s most iconic brands to modernize their businesses from the core and unlock new avenues of growth.

Artificial Intelligence (AI), Marketing, Brick-and-Mortar

AI and Gen Z: How Technology is Reviving the In-Store Experience

January 12, 2026 at 4:59 pm

For years, headlines foretold the demise of brick-and-mortar retail. As e-commerce boomed and digital convenience reshaped consumer behavior, many predicted physical stores would fade into irrelevance. However, today's flagship locations tell a different story. Shoppers, especially digital natives like Gen Z, are showing up in person for immersive brand experiences, hands-on product demos, and personalized…