Ohad Hecht

Ohad Hecht

Ohad is CEO of Emplifi and an experienced leader with a proven track record. As the co-founder of Prodport and former CEO of Emarsys, he steered the company to new heights, expanding its global footprint with 13 offices, hundreds of employees, and over 4,000 clients, and leveraging his strategic vision to pave the way for Emarsys’ acquisition by SAP in October 2020.With an international background covering Europe, Asia, and the US, Ohad champions inclusive cultures, attracting top talent globally.

Artificial Intelligence (AI), Marketing, E-Commerce

Agentic AI Will Transform CX — But Only if Brands Unify Their Data

April 29, 2026 at 7:56 am

Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and orchestration. And they're seeing results in record time. However, the next era of AI-enabled marketing strategies will not be centered on automation. Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows…