Sarah Cascone

Sarah Cascone

Sarah Cascone is chief marketing officer at Appriss Retail. She oversees creative and product marketing efforts for the company, highlighting how the world’s largest omnichannel retailers can reduce returns and fraud through Appriss Retail’s AI-powered solutions. She has more than 15 years of experience in marketing and previously helped scale Bluecore, a martech firm in enterprise retail, from $1 million to nearly $100 million in ARR.

E-Commerce

Pull Loss Prevention Out of the Shadows, Offer a Seat at the Table

April 28, 2026 at 7:32 am

When bad actors take advantage of retailers, abusing a returns policy or conspiring with an associate to steal from the register, they might be tempted to look the other way. Culturally, the organization doesn’t want to think a consumer could be sneaky — someone capable of wearing a dress to prom with the intention of…

Customer Retention, Marketing

5 Ways Retailers Can Use the Holiday Season as a Launch Point for 2025

November 26, 2024 at 6:16 pm

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…