{"id":32380,"date":"2013-10-18T00:00:00","date_gmt":"2013-10-18T00:00:00","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/post\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/"},"modified":"2013-10-18T00:00:00","modified_gmt":"2013-10-18T00:00:00","slug":"toys-r-us-delivers-best-mobile-experience-e-tailing-group-says","status":"publish","type":"post","link":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/","title":{"rendered":"Toys&#8221;R&#8221;Us Delivers the Best Mobile Experience, e-tailing group Finds"},"content":{"rendered":"<p><a href=\"http:\/\/www.toysrus.com\" target=\"_blank\">Toys&#8220;R&#8221;Us<\/a><a target=\"_blank\"> <\/a>was named the retailer that delivers the best mobile site user experience, according to a <a href=\"http:\/\/www.mobilecommercedaily.com\/toys-r-us-mobile-site-delivers-best-user-experience-report\" target=\"_blank\">new report<\/a> from the <a href=\"http:\/\/www.e-tailing.com\" target=\"_blank\">e-tailing group<\/a>.<\/p>\n<p>The toy store chain scored 83.5 out of 100 in the e-tailing group&#8217;s fourth annual <a href=\"http:\/\/app.bronto.com\/public\/?q=preview_message&#038;fn=Link&#038;t=1&#038;ssid=21946&#038;id=gpnl6bmo8l6s0qxep3w0hjstj96wa&#038;id2=gn5xizgtztciv90u2n7lg13kwgubz&#038;subscriber_id=awzrnlkuqsxymrvzxwgpygpotocpbja&#038;messageversion_id=bhubfajydkozmmvtgsonefrsnwbebdm&#038;delivery_id=catwxihhehcjzsbytewpauhnhkzdbje&#038;tid=3.Vbo.BuALTA.CoXs.2eRI..AZS9pQ.b..s.ASZ6.a.UlWnsA.UlWnsA.OGFVAA\" target=\"_blank\">Mobile Mystery Shopping report<\/a>. Rounding out the top six best-performing mobile websites are <a href=\"http:\/\/www.ae.com\" target=\"_blank\">American Eagle Outfitters<\/a> (82.5), <a href=\"http:\/\/www.crateandbarrel.com\" target=\"_blank\">Crate &amp; Barrel<\/a> (82.25), <a href=\"http:\/\/www.nordstrom.com\" target=\"_blank\">Nordstrom<\/a> (80.25), <a href=\"http:\/\/www.sephora.com\" target=\"_blank\">Sephora<\/a> (80.25) and <a href=\"http:\/\/www.footlocker.com\" target=\"_blank\">Foot Locker<\/a> (80.25).<\/p>\n<p>The mobile websites were scored on an assessment of metrics on five key pages, the presence and execution of vital merchandising tactics, and accessible customer service. Sites were also evaluated on the following:<\/p>\n<ul>\n<li>overall usability and any errors experienced in the process;<\/li>\n<li>effective promotional execution\u2028;<\/li>\n<li>feature-rich retail locators,  lookup and pickup options\u2028;<\/li>\n<li>shopper-centric search options;<\/li>\n<li>strong  cross-channel shopper profile integration\u2028;<\/li>\n<li>efficient checkout, related  tools and likelihood to buy\u2028; and <\/li>\n<li>cross-device and cross-channel promotion.<\/li>\n<\/ul>\n<p>The average score for all 50 merchants studied in the report was 69.73. Other retailers studied included <a href=\"http:\/\/www.amazon.com\" target=\"_blank\">Amazon.com<\/a>, <a href=\"http:\/\/www.bestbuy.com\" target=\"_blank\">Best Buy<\/a>, <a href=\"http:\/\/www.gap.com\" target=\"_blank\">Gap<\/a>, <a href=\"http:\/\/www.hsn.com\" target=\"_blank\">HSN<\/a>, <a href=\"http:\/\/www.macys.com\" target=\"_blank\">Macy&#8217;s<\/a>,  <a href=\"http:\/\/www.omahasteaks.com\" target=\"_blank\">Omaha Steaks<\/a>, <a href=\"http:\/\/www.target.com\" target=\"_blank\">Target<\/a>, <a href=\"http:\/\/www.tiffany.com\" target=\"_blank\">Tiffany &amp; Co.<\/a> and <a href=\"http:\/\/www.walmart.com\" target=\"_blank\">Wal-Mart<\/a>.<\/p>\n<p>The report also looked at key mobile trends among the 50 merchants. It noted that retailers have invested heavily in connecting mobile users to stores, which is reflected in good user  experiences. Another trend, however, is that while retailers have made advancements in terms of brand, merchandising  and usability on key pages such as home, category, product, search  results and shopping cart, they still have work to do in providing users a  standout selling experience. Checkout is another area where retailers still face significant obstacles in driving cross-channel efficiencies and meeting the demands of consumers. Streamlining product search for mobile users is yet another area that needs to be improved upon.<\/p>\n<p>Do these findings sound in line with what you&#8217;re experiencing in your company? If so, leave a comment below or let me know at <a href=\"mailto:mcampanelli@napco.com\" target=\"_self\">mcampanelli@napco.com<\/a>. I&#8217;d love to get an open dialog going about the mobile issues our readers are facing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to a variety of improvements, including streamlining the checkout process, Toys\u201cR\u201dUs was found to be the retailer that delivers the best mobile site user experience, according to a new report from the e-tailing group.<\/p>\n","protected":false},"author":201,"featured_media":32381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"coauthors":[102993],"class_list":["post-32380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-commerce","category-mobile-design","tag-accessible-customer-service","tag-customer-service","tag-e-tailing","tag-e-tailing-group","tag-experience","tag-in-store-product-availability","tag-mobile","tag-mobile-customer-service","tag-mobile-experience","tag-mobile-site","tag-mobile-site-user","tag-mobile-sites","tag-mobile-users","tag-mobile-websites","tag-performing-mobile-websites","tag-promotional-tactics","tag-retailer","tag-robust-refinement-options","tag-shopper","tag-shopper-centric-search-options","tag-site-user-experience","tag-stand-out-selling-experience","tag-streamlined-mobile-experience","tag-user-experience","tag-vital-merchandising-tactics","company-american-eagle-outfitters-inc","company-nordstrom","company-toys-r-us","blog_channel-retail-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toys&quot;R&quot;Us Delivers the Best Mobile Experience, e-tailing group Says<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/post\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toys&quot;R&quot;Us Delivers the Best Mobile Experience, e-tailing group Says\" \/>\n<meta property=\"og:description\" content=\"Thanks to a variety of improvements, including streamlining the checkout process, Toys\u201cR\u201dUs was found to be the retailer that delivers the best mobile site user experience, according to a new report from the e-tailing group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-18T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"232\" \/>\n\t<meta property=\"og:image:height\" content=\"88\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Campanelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Campanelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/\",\"url\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/\",\"name\":\"Toys\\\"R\\\"Us Delivers the Best Mobile Experience, e-tailing group Says\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg\",\"datePublished\":\"2013-10-18T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#\/schema\/person\/b986a106d080948dda7c67eeda1b5abf\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg\",\"width\":232,\"height\":88},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toys&#8221;R&#8221;Us Delivers the Best Mobile Experience, e-tailing group Finds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mytotalretail.com\/#\/schema\/person\/b986a106d080948dda7c67eeda1b5abf\",\"name\":\"Melissa Campanelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/#\/schema\/person\/image\/9df1bc4826bbc92a80f776658a6bf4a3\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/11\/Melissa-Campanelli.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/11\/Melissa-Campanelli.jpg\",\"caption\":\"Melissa Campanelli\"},\"description\":\"Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.\",\"url\":\"https:\/\/www.mytotalretail.com\/author\/mcampanelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toys\"R\"Us Delivers the Best Mobile Experience, e-tailing group Says","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/post\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/","og_locale":"en_US","og_type":"article","og_title":"Toys\"R\"Us Delivers the Best Mobile Experience, e-tailing group Says","og_description":"Thanks to a variety of improvements, including streamlining the checkout process, Toys\u201cR\u201dUs was found to be the retailer that delivers the best mobile site user experience, according to a new report from the e-tailing group.","og_url":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/","og_site_name":"Total Retail","article_published_time":"2013-10-18T00:00:00+00:00","og_image":[{"width":232,"height":88,"url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg","type":"image\/jpeg"}],"author":"Melissa Campanelli","twitter_card":"summary_large_image","twitter_creator":"@MyTotalRetail","twitter_site":"@MyTotalRetail","twitter_misc":{"Written by":"Melissa Campanelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/","url":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/","name":"Toys\"R\"Us Delivers the Best Mobile Experience, e-tailing group Says","isPartOf":{"@id":"https:\/\/www.mytotalretail.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage"},"image":{"@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg","datePublished":"2013-10-18T00:00:00+00:00","author":{"@id":"https:\/\/www.mytotalretail.com\/#\/schema\/person\/b986a106d080948dda7c67eeda1b5abf"},"breadcrumb":{"@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#primaryimage","url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg","contentUrl":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2013\/10\/etailing.jpg","width":232,"height":88},{"@type":"BreadcrumbList","@id":"https:\/\/www.mytotalretail.com\/toys-r-us-delivers-best-mobile-experience-e-tailing-group-says\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mytotalretail.com\/"},{"@type":"ListItem","position":2,"name":"Toys&#8221;R&#8221;Us Delivers the Best Mobile Experience, e-tailing group Finds"}]},{"@type":"WebSite","@id":"https:\/\/www.mytotalretail.com\/#website","url":"https:\/\/www.mytotalretail.com\/","name":"Total Retail","description":"The Retailer&#039;s Source for Content &amp; Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mytotalretail.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mytotalretail.com\/#\/schema\/person\/b986a106d080948dda7c67eeda1b5abf","name":"Melissa Campanelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mytotalretail.com\/#\/schema\/person\/image\/9df1bc4826bbc92a80f776658a6bf4a3","url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/11\/Melissa-Campanelli.jpg","contentUrl":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/11\/Melissa-Campanelli.jpg","caption":"Melissa Campanelli"},"description":"Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.","url":"https:\/\/www.mytotalretail.com\/author\/mcampanelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/posts\/32380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/users\/201"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/comments?post=32380"}],"version-history":[{"count":0,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/posts\/32380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media\/32381"}],"wp:attachment":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media?parent=32380"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/coauthors?post=32380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}