{"id":40010,"date":"2015-12-23T10:03:40","date_gmt":"2015-12-23T15:03:40","guid":{"rendered":"http:\/\/www.mytotalretail.com\/post\/?p=40010"},"modified":"2015-12-23T14:20:04","modified_gmt":"2015-12-23T19:20:04","slug":"favorite-christmas-catalogs-2015","status":"publish","type":"post","link":"https:\/\/www.mytotalretail.com\/favorite-christmas-catalogs-2015\/","title":{"rendered":"My Favorite Christmas Catalogs of 2015"},"content":{"rendered":"<p>There are plenty of Christmas catalogs in the mail this year &#8212; some great, some just OK, some forgettable. Here are my faves for 2015:<\/p>\n<p style=\"text-align: center\"><strong>The Folio Society &#8220;Christmas 2015 Collection&#8221;<\/strong><\/p>\n<p><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioCoverCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40012 aligncenter\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioCoverCrop.jpg\" alt=\"Folio Cover Crop\" width=\"269\" height=\"359\" \/><\/a><br \/>\nAn impressive package in a large envelope with letter, three inserts and two catalogs (one just of children&#8217;s gift books). This high-end U.K. book publisher\/republisher creates books that are beautifully bound, printed and illustrated. Its catalog is as top quality as its books, and is a pleasure to see and read. <a href=\"http:\/\/www.foliosociety.com\/\">The Folio Society<\/a> communicates a consistent brand image via copy, design, illustration, photography and product selection. This beautiful mailing package will not see the recycling bin.<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioInsideCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40014 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioInsideCrop.jpg\" alt=\"Folio Inside Crop\" width=\"325\" height=\"426\" \/><\/a><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioKidsInsideCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40015 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioKidsInsideCrop.jpg\" alt=\"Folio Kids Inside Crop\" width=\"435\" height=\"350\" \/><\/a>\u00a0 <a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioMailPackageWithoutCatalogs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40016 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/FolioMailPackageWithoutCatalogs.jpg\" alt=\"Folio Mail Package Without Catalogs\" width=\"395\" height=\"305\" \/><\/a><\/p>\n<p style=\"text-align: center\"><strong>Lands&#8217; End &#8220;Our Best for Yours&#8221;<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/LandEndCoverCrop1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-40024\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/LandEndCoverCrop1.jpg\" alt=\"LandEndCoverCrop\" width=\"234\" height=\"300\" \/><\/a><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/LandsEndInsideCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40026\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/LandsEndInsideCrop.jpg\" alt=\"LandsEndInsideCrop\" width=\"380\" height=\"301\" \/><\/a><\/p>\n<p style=\"text-align: left\"><a href=\"http:\/\/www.landsend.com\/\">Lands&#8217; End&#8217;s<\/a> eye-catching cover &#8212; red ribbon tied over a snowy mountain scene &#8212; jumped out in the mail, and instantly communicated &#8220;holiday giving.&#8221; True, most catalogers couldn&#8217;t get away with a cover that doesn&#8217;t show or say what it sells, but Lands&#8217; End&#8217;s instantly recognizable brand can, and kudos to it for taking the chance. Inside, you can&#8217;t mistake the message: lots of Christmas gifts; natural-looking, warm photos of families at Christmas; and plenty of giving-oriented headlines. Outstanding total presentation.<\/p>\n<p style=\"text-align: center\"><strong>Heifer International &#8220;Special 2015 Holiday Edition&#8221;<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/HeiferInside2crop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40025\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/HeiferInside2crop.jpg\" alt=\"HeiferInside2crop\" width=\"402\" height=\"264\" \/><\/a> <a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/HeiferCoverCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40027\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/HeiferCoverCrop.jpg\" alt=\"HeiferCoverCrop\" width=\"266\" height=\"311\" \/><\/a><\/p>\n<p style=\"text-align: left\">Although <a href=\"http:\/\/www.heifer.org\/\">Heifer International&#8217;s<\/a> cover looks about the same year after year, who cares? This little gem of a catalog is always recognizable with a compelling story. Many other charity mailings are a straight pitch for donations or full of products to buy. Heifer instead asks you to buy a sheep or llama, or buy a share in an animal (you can choose your price point). That sheep or pig or duck goes to a family that&#8217;s trained to use it to become self-reliant (and to help neighboring families too). It&#8217;s the &#8220;teach a person to fish&#8221; concept, and I think that&#8217;s part of what makes the Heifer catalog so powerful year after year.<\/p>\n<p style=\"text-align: center\"><strong>Gardener&#8217;s Supply Company &#8220;Holiday 2015&#8221;<\/strong><br \/>\n<a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/GardenersCoverCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40029 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/GardenersCoverCrop.jpg\" alt=\"Gardeners Cover Crop\" width=\"299\" height=\"387\" \/><\/a><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/GardenersInsideCrop1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40032\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/GardenersInsideCrop1.jpg\" alt=\"GardenersInsideCrop\" width=\"266\" height=\"352\" \/><\/a><\/p>\n<p style=\"text-align: left\">A gardening catalog must have only a spring\/summer season, right? Wrong! See how <a href=\"http:\/\/www.gardeners.com\/\">Gardener&#8217;s Supply<\/a> turns a Spring\/Summer catalog into a pipeline to holiday sales. The cover features a lovable dog snuggling stockinged feet (the socks are sold inside) with a headline that tells customers just what to do: &#8220;Sit! Stay! Give!&#8221; Inside are loads of nature-related gifts most gardeners would love to get or give, including garden decor, indoor plants, holiday decorations and goodies. All in a well-designed catalog that&#8217;s also well-targeted to Gardener&#8217;s Supply&#8217;s audience.<\/p>\n<p style=\"text-align: center\"><strong>Duluth Trading Co. &#8220;Vol P13, No 23&#8221;<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DuluthCoverCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40034 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DuluthCoverCrop.jpg\" alt=\"DuluthCoverCrop\" width=\"213\" height=\"386\" \/><\/a> <a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DuluthGatefoldCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40035 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DuluthGatefoldCrop.jpg\" alt=\"DuluthGatefoldCrop\" width=\"410\" height=\"301\" \/><\/a><\/p>\n<p>A Christmas tree, Babe the blue ox, and Paul Bunyan reaching for a star. What a splendid, happy image, and just one of the wonderful illustrations that makes <a href=\"http:\/\/www.duluthtrading.com\/\">Duluth Trading Co.<\/a> so recognizable. This eye-catching cover opens to a well-done gatefold, designed so it&#8217;s immediately clear to readers that they must open the gate in order to see the rest of the shirt, helped along with the big shirt arm and arrows pointing at the gate. Inside the gate and throughout the catalog are the distinctive, humorous yet feature\/benefit-rich copy and illustrations that are Duluth&#8217;s trademark.<\/p>\n<p style=\"text-align: center\"><strong>Dover Children&#8217;s Gift Guide &#8220;Holiday 2015&#8221;<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DoverCover.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40037 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DoverCover.jpg\" alt=\"Dover Cover\" width=\"259\" height=\"351\" \/><\/a><a href=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DoverInsideCrop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40038 alignnone\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2015\/12\/DoverInsideCrop.jpg\" alt=\"DoverInsideCrop\" width=\"261\" height=\"358\" \/><\/a><\/p>\n<p>The cover from bookseller <a href=\"http:\/\/store.doverpublications.com\/by-subject-children-s-books-children-s-literature.html\">Dover<\/a> is cute and appears understated, but is actually marketing hard. Snowkids building a snowman communicates both &#8220;holiday&#8221; and &#8220;kids.&#8221; Three offer messages (&#8220;20% Off &amp; FREE Shipping&#8221;; &#8220;SAVE 25% on 50 Bestsellers&#8221; and &#8220;FREE Paper Doll!&#8221;), plus &#8220;Over 1,000 Gifts $5 or Less!&#8221; This is a powerful, 132-page, high-density catalog loaded with highly affordable books (many classics) and paper-based activities for kids of all ages. It&#8217;s well organized, easy and fun to scan. I&#8217;ve sent my 13 grandnieces and nephews, as they grew, sticker books, then coloring books, then Thornton Burgess&#8217; wonderful animal stories, then Frank Baum&#8217;s timeless Oz books. An impressive, hard-working catalog, and a super resource for Dover&#8217;s target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of Christmas catalogs in the mail this year &#8212; some great, some just OK, some forgettable. Here are my faves for 2015: The Folio Society &#8220;Christmas 2015 Collection&#8221; An impressive package in a large envelope with letter, three inserts and two catalogs (one just of children&#8217;s gift books). This high-end U.K. book [&hellip;]<\/p>\n","protected":false},"author":1113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"coauthors":[102989],"class_list":["post-40010","post","type-post","status-publish","format-standard","hentry","category-catalog-design","tag-catalog","tag-catalog-design","tag-catalog-marketing","tag-christmas-catalogs","tag-dover","tag-duluth-trading-co","tag-gardeners-supply","tag-heifer-international","tag-lands-end","tag-the-folio-society","editorial_type-columnsopinions","person-susan-j-mcintyre","blog_channel-catalog-doctor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Favorite Christmas Catalogs of 2015 - Total Retail<\/title>\n<meta name=\"description\" content=\"There are plenty of Christmas catalogs in the mail this year \u2014 some great, some just OK, some forgettable. Here are my faves for 2015:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/post\/favorite-christmas-catalogs-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Favorite Christmas Catalogs of 2015 - Total Retail\" \/>\n<meta property=\"og:description\" content=\"There are plenty of Christmas catalogs in the mail this year \u2014 some great, some just OK, some forgettable. 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