The world’s leading brands, from Apple to Nike to Wal-Mart, are evolving into digital-first organizations. They’re investing money and resources (i.e., people) into creating product content (descriptions, benefits, images, videos, reviews) that serves as the bridge between the online and offline worlds, helping consumers shop when, where and how they want. Rich product content — available both in-store and online — has gone from a nice-to-have to a must-have for brand manufacturers and retailers looking to drive sales.<\/p>\n
This interactive webinar will help attendees transform their businesses into digital-first organizations, with a specific focus on the following:
\n\u2022 how to align the people and infrastructure needed to undergo such a digital transformation;
\n\u2022 why product content should be the lifeblood of your brand’s digital strategy;
\n\u2022 the role of technology in a brand’s digital evolution; and
\n\u2022 much more!<\/p>\n
Sponsored by Salsify<\/p>\n
Click\u00a0above to\u00a0view this free webinar today!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The world’s leading brands, from Apple to Nike to Wal-Mart, are evolving into digital-first organizations. They’re investing money and resources (i.e., people) into creating product content (descriptions, benefits, images, videos, reviews) that serves as the bridge between the online and offline worlds, helping consumers shop when, where and how they want. Rich product content \u2014 available both in-store and online \u2014 has gone from a nice-to-have to a must-have for brand manufacturers and retailers looking to drive sales. This interactive webinar will help attendees transform their businesses into digital-first organizations.<\/p>\n","protected":false},"author":193,"featured_media":41596,"comment_status":"open","ping_status":"open","template":"","coauthors":[104499],"class_list":["post-41102","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-affiliate-marketing","category-content-marketing","category-copywriting","category-customer-service","category-e-commerce","category-inventory-management","category-marketing","category-merchandising","category-mobile-commerce","category-mobile-marketing","category-omnichannel","category-online-marketing","category-pricing","editorial_type-webinars","company-salsify"],"yoast_head":"\n