Google has been upping its e-commerce game in recent years, making it a do-or-die channel for online retailers.<\/p>\n
Building a website, submitting a product feed and managing an advertising account are only the first steps. You need to know the strategies and best practices that will make your products stand out. You also need to keep up with the many changes to ad formats and data requirements so you don’t miss opportunities to attract attention on the ever-important results page.<\/p>\n
Join ChannelAdvisor for a webinar devoted to all things Google on Wednesday, April 20 at 2 p.m. EDT. We’ll help you make the most of the many retail opportunities Google has to offer — and how they all work together.<\/p>\n
You’ll learn:
\n\u00b7 Commonly missed advertising opportunities you should be taking advantage of
\n\u00b7 How to implement the holistic “4C’s of Google Shopping” framework
\n\u00b7 How to use SEO strategically to complement PPC and PLAs
\n\u00b7 And lots more<\/p>\n
Sponsored by ChannelAdvisor<\/p>\n
Click\u00a0above to view\u00a0this free webinar today!<\/p>\n
As a subscriber to a Total Retail publication, we thought this information might be of interest to you.\u00a0 This webinar is powered by the Target Marketing Group, however, the content within was developed solely by the sponsoring company.\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Google has been upping its e-commerce game in recent years, making it a do-or-die channel for online retailers. <\/p>\n Building a website, submitting a product feed and managing an advertising account are only the first steps. You need to know the strategies and best practices that will make your products stand out. You also need to keep up with the many changes to ad formats and data requirements so you don\u2019t miss opportunities to attract attention on the ever-important results page.<\/p>\n Join ChannelAdvisor for a webinar devoted to all things Google on Wednesday, April 20 at 2 p.m. EDT. We\u2019ll help you make the most of the many retail opportunities Google has to offer \u2014 and how they all work together.<\/p>\n","protected":false},"author":193,"featured_media":41983,"comment_status":"open","ping_status":"closed","template":"","coauthors":[104499],"class_list":["post-41982","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-analytics","category-content-marketing","category-copywriting","category-e-commerce","category-landing-page-optimization","category-marketing","category-merchandising","category-mobile-marketing","category-online-marketing","category-search-engine-marketing","category-site-search","editorial_type-webinars"],"yoast_head":"\n