With the holiday season upon us, retailers’ ecommerce planning and strategy efforts have long been completed by now. Now it’s the time to turn your attention to monitoring and analyzing performance across digital channels. To make this holiday season a success, it’s imperative that you’re providing a seamless, holistic experience for customers as they shift between channels and platforms during the shopping journey. Effective monitoring enables retailers to be nimble enough to make last-minute tweaks to marketing campaigns, site and mobile design and merchandising operations, and a host of other areas of their businesses, which can result in a better customer experience (and increased sales and profits!).<\/p>\n
This interactive webinar will address the following:
\n\u2022 how customer analytics can be turned into insights that drive meaningful business improvements;
\n\u2022 what retailers should be tracking to make last-minute tweaks to holiday planning;
\n\u2022 why analytics hold the key to a better customer experience;
\n\u2022 real-world examples of brands that have leveraged analytics to improve the customer journey; and
\n\u2022 so much more!<\/p>\n
Sponsored by IBM<\/p>\n
Click\u00a0above to\u00a0view this free webinar today!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Join us for this interactive webinar as we address the following: how customer analytics can be turned into insights that drive meaningful business improvements; what retailers should be tracking to make last-minute tweaks to holiday planning; why analytics hold the key to a better customer experience; real-world examples of brands that have leveraged analytics to improve the customer journey; and so much more!<\/p>\n","protected":false},"author":193,"featured_media":46364,"comment_status":"open","ping_status":"closed","template":"","coauthors":[104499],"class_list":["post-46123","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-analytics","category-attribution","category-behavioral-retargeting","category-customer-acquisition","category-customer-data","category-customer-service","category-e-commerce","category-landing-page-optimization","category-loyalty-programs","category-marketing","category-marketing-automation","category-merchandising","category-mobile-commerce","category-omnichannel","category-personalization","category-promotional-strategy","category-technology","category-usability","category-user-experience","editorial_type-webinars"],"yoast_head":"\n