{"id":47311,"date":"2017-01-09T10:06:22","date_gmt":"2017-01-09T15:06:22","guid":{"rendered":"http:\/\/www.mytotalretail.com\/post\/?p=47311"},"modified":"2017-01-09T15:53:35","modified_gmt":"2017-01-09T20:53:35","slug":"value-allocation-accuracy","status":"publish","type":"post","link":"https:\/\/www.mytotalretail.com\/value-allocation-accuracy\/","title":{"rendered":"The Value of Allocation Accuracy"},"content":{"rendered":"<p>It&#8217;s among the most frustrating parts of retailing: You built a strong assortment plan. Great product mix. Good margin. Customer response is better than you had hoped for. You&#8217;re ready for an outstanding selling season.<\/p>\n<p>Yet the allocation process drops the ball. Too many large dresses in store A while the racks are empty in store B.<\/p>\n<p>This is a recurring problem for many retailers. The sheer magnitude of details required &#8212; sales and inventory by SKU by store by day &#8212; prevents the allocator from being able to optimize the timely flow of inventory to the right stores.<\/p>\n<p>Technology gains in recent years with big data processing provides an answer to this challenge &#8212; it&#8217;s known as localization analytics &#8212; but too few retailers have been able to take advantage.<\/p>\n<p>At its simplest, applications such as <a href=\"https:\/\/www.spi.com\/allocation-replenishment\">SPI&#8217;s Allocation Module<\/a> use localization analytics to provide predictive analysis of daily sales by SKU and individual store to advise the allocator of the optimal distribution of inventory.<\/p>\n<p>In addition to gaining the advantage of localized data by SKU and store, these tools also are typically able to provide data that&#8217;s updated daily and, in some situations, in real time, giving the allocator the benefit of recent customer buying behavior and current store needs.<\/p>\n<p>The financial benefit to the retailer is huge. More accurate and timely allocations both increase overall sales due to higher in-stock performance and increase gross margin through reduced markdowns on misplaced inventory. The tables below show two examples of the incremental financial gain for a $500 million retailer.<\/p>\n<p><strong>Example 1:<\/strong>\u00a0Reflects a gross margin gain of $500,000 simply by reducing the volume of sales sold at markdown by 1 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47312\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2017\/01\/Screen-Shot-2017-01-09-at-10.01.06-AM.png\" alt=\"screen-shot-2017-01-09-at-10-01-06-am\" width=\"700\" height=\"165\" \/><\/p>\n<p><strong>Example 2:<\/strong>\u00a0Reflects a $1 million gain in sales and $630,000 gain in gross margin with a 1 percent in-stock improvement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47313\" src=\"http:\/\/network.napco.com\/total-retail\/wp-content\/uploads\/sites\/14\/2017\/01\/Screen-Shot-2017-01-09-at-10.03.08-AM.png\" alt=\"screen-shot-2017-01-09-at-10-03-08-am\" width=\"500\" height=\"215\" \/><\/p>\n<p>When combined, these two incremental gains due to improved accuracy of allocation deliver more than $1 million gain in gross margin. It&#8217;s well worth the cost and effort to take advantage of the technological capabilities of localized analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s among the most frustrating parts of retailing: You built a strong assortment plan. Great product mix. Good margin. Customer response is better than you had hoped for. You&#8217;re ready for an outstanding selling season. Yet the allocation process drops the ball. Too many large dresses in store A while the racks are empty in [&hellip;]<\/p>\n","protected":false},"author":1119,"featured_media":46503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"coauthors":[103003],"class_list":["post-47311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inventory-management","category-marketing","category-omnichannel","category-supply-chain","tag-accuracy","tag-allocation","tag-customer","tag-customer-experience","tag-customer-response","tag-localization-analytics","tag-margin","tag-retail","tag-retailing","editorial_type-columnsopinions","blog_channel-return-on-inventory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Value of Allocation Accuracy - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/post\/value-allocation-accuracy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Allocation Accuracy - Total Retail\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s among the most frustrating parts of retailing: You built a strong assortment plan. 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