Although a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the company lost over 50 million dollars). This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy.<\/p>\n
Redesigning a package can be a big opportunity, as the package influences the last step in the purchase process. The question is rather which design will boost sales the most? Or stated differently: which research method consistently picks the winning design?<\/p>\n","protected":false},"excerpt":{"rendered":"
Although a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the company lost over 50 million dollars). This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy. Redesigning a package can be a big opportunity, as the package influences the last step in the purchase process. The question is rather which design will boost sales the most? Or stated differently: which research method consistently picks the winning design?<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-49089","resource","type-resource","status-publish","hentry","category-product-packaging","tag-customer-experience","tag-packaging-information","tag-packaging-redesign","tag-packaging-testing","tag-product-packaging","editorial_type-industry-sector-reports"],"yoast_head":"\n