{"id":52770,"date":"2017-10-03T09:15:20","date_gmt":"2017-10-03T13:15:20","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=52770"},"modified":"2018-05-08T10:48:04","modified_gmt":"2018-05-08T14:48:04","slug":"state-location-intelligence-2018","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/","title":{"rendered":"State of Location Intelligence 2018"},"content":{"rendered":"<p>We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you&#8217;re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you&#8217;re looking to optimize.<\/p>\n<p>Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization&#8217;s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you\u2019re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you&#8217;re looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization\u2019s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-52770","resource","type-resource","status-publish","hentry","category-geo-location","category-marketing","tag-customer-data","tag-data","tag-data-analytics","tag-geo-targeting","tag-location-data","tag-location-intelligence","tag-location-intelligence-software","tag-location-based-marketing","editorial_type-white-papers","company-carto","sponsor-carto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>State of Location Intelligence 2018 - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of Location Intelligence 2018 - Total Retail\" \/>\n<meta property=\"og:description\" content=\"We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you\u2019re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you&#039;re looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization\u2019s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-08T14:48:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Joe Keenan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/\",\"url\":\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/\",\"name\":\"State of Location Intelligence 2018 - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"datePublished\":\"2017-10-03T13:15:20+00:00\",\"dateModified\":\"2018-05-08T14:48:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.mytotalretail.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"State of Location Intelligence 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"State of Location Intelligence 2018 - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/","og_locale":"en_US","og_type":"article","og_title":"State of Location Intelligence 2018 - Total Retail","og_description":"We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you\u2019re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization\u2019s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.","og_url":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/","og_site_name":"Total Retail","article_modified_time":"2018-05-08T14:48:04+00:00","twitter_card":"summary_large_image","twitter_site":"@MyTotalRetail","twitter_misc":{"Est. reading time":"1 minute","Written by":"Joe Keenan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/","url":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/","name":"State of Location Intelligence 2018 - Total Retail","isPartOf":{"@id":"https:\/\/www.mytotalretail.com\/#website"},"datePublished":"2017-10-03T13:15:20+00:00","dateModified":"2018-05-08T14:48:04+00:00","breadcrumb":{"@id":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mytotalretail.com\/resource\/state-location-intelligence-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mytotalretail.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.mytotalretail.com\/resources\/"},{"@type":"ListItem","position":3,"name":"State of Location Intelligence 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.mytotalretail.com\/#website","url":"https:\/\/www.mytotalretail.com\/","name":"Total Retail","description":"The Retailer&#039;s Source for Content &amp; Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mytotalretail.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/resource\/52770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:attachment":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media?parent=52770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}