{"id":52826,"date":"2017-10-05T14:15:08","date_gmt":"2017-10-05T18:15:08","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=52826"},"modified":"2018-02-08T10:27:10","modified_gmt":"2018-02-08T15:27:10","slug":"localization-can-help-sell-products-store","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/","title":{"rendered":"So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store"},"content":{"rendered":"<p>Localization is seen as a critical strategy for physical retail. Matching the right product with the right customer requires creating and executing a tailored assortment in each location. When done right, retailers create an in-store experience that cannot be replicated anywhere else.<\/p>\n<p>In this interactive webinar, our expert speakers will discuss how new approaches using digital tools for in-store merchandising execution can enable localization down to the individual store level without negatively impacting overall merchandising accuracy, quality and costs. They&#8217;ll share insights from One Door&#8217;s annual survey of 250 retailers on the state of in-store merchandising execution, and outline best practices for improving localization to meet the demands of today&#8217;s retail customers.<\/p>\n<p>Specifically, they will cover:<\/p>\n<ul>\n<li>Greater focus on localization;<\/li>\n<li>The increased use of digital tools in merchandising by high-level retailers;<\/li>\n<li>Why localization is becoming more commonplace across the board, and with more store autonomy; and<\/li>\n<li>And much more!<\/li>\n<\/ul>\n<p><em>Sponsored by OneDoor<\/em><\/p>\n<p>See below to view this free webinar today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Localization is seen as a critical strategy for physical retail. Matching the right product with the right customer requires creating and executing a tailored assortment in each location. When done right, retailers create an in-store experience that cannot be replicated anywhere else. <\/p>\n","protected":false},"author":9140,"featured_media":52962,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-52826","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-analytics","category-apps","category-beacons","category-customer-data","category-geo-location","category-in-store-technology","category-inventory","category-merchandising","category-omnichannel","category-retail-stores","category-store-design","category-technology","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So, You Say You Want to Localize\" \/>\n<meta property=\"og:description\" content=\"Localization is seen as a critical strategy for physical retail. Matching the right product with the right customer requires creating and executing a tailored assortment in each location. When done right, retailers create an in-store experience that cannot be replicated anywhere else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-08T15:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/814171_iStock_000042199292_Small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"So, You Say You Want to Localize\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Danielle Mullen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/\",\"name\":\"So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/814171_iStock_000042199292_Small.jpg\",\"datePublished\":\"2017-10-05T18:15:08+00:00\",\"dateModified\":\"2018-02-08T15:27:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/814171_iStock_000042199292_Small.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/814171_iStock_000042199292_Small.jpg\",\"width\":850,\"height\":565,\"caption\":\"Identity Resolution Helps Retailers Stay in the Cadence of a Customer Journey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinars\",\"item\":\"https:\/\/www.mytotalretail.com\/webinars\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So, You Say You Want to Localize: How New Approaches to Merchandising Execution Enable Localization in Every Store - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/webinar\/localization-can-help-sell-products-store\/","og_locale":"en_US","og_type":"article","og_title":"So, You Say You Want to Localize","og_description":"Localization is seen as a critical strategy for physical retail. 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