{"id":52831,"date":"2017-10-05T14:44:57","date_gmt":"2017-10-05T18:44:57","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=52831"},"modified":"2018-02-14T16:15:55","modified_gmt":"2018-02-14T21:15:55","slug":"retain-holiday-customers-decorations-put-away","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/","title":{"rendered":"How to Retain Holiday Customers"},"content":{"rendered":"<p>The holiday shopping season presents a prime opportunity for retailers to acquire new customers. It&#8217;s the time of the year when consumers are eager to shop, and this often leads them to visiting retailers for the first time. The key for retailers is to make sure it&#8217;s not their last time.<\/p>\n<p>A recent study found that it costs seven times more to obtain a new customer than to keep an existing one. Therefore, the challenge for retailers is to get those first-time holiday customers, most acquired in the month between Black Friday and Christmas Eve, to come back and purchase again in the new year.<\/p>\n<p>In this interactive webinar, our expert panel of speakers will address the following topics:<\/p>\n<ul>\n<li>the value in having a customer retention strategy in place;<\/li>\n<li>how technology, including artificial intelligence, can be leveraged to develop customer loyalty;<\/li>\n<li>ways in which data can provide the secrets to converting one-time holiday buyers into long-term customers; and<\/li>\n<li>the types of campaigns that are successful in generating repeat purchases.<\/li>\n<\/ul>\n<p><em>Sponsored by Optimove<\/em><\/p>\n<p>See below to view this webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday shopping season presents a prime opportunity for retailers to acquire new customers. Consumers are eager to get gifts for the loved ones on their list, and this often leads them to shopping with retailers for the first time. The key for retailers is to make sure it&#8217;s not their last time. <\/p>\n","protected":false},"author":9140,"featured_media":52833,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-52831","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-customer-acquisition","category-customer-data","category-digital-innovation","category-lifecycle-marketing","category-loyalty-programs","category-marketing","category-personalization","category-technology","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Retain Holiday Customers - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Retain Holiday Customers\" \/>\n<meta property=\"og:description\" content=\"The holiday shopping season presents a prime opportunity for retailers to acquire new customers. Consumers are eager to get gifts for the loved ones on their list, and this often leads them to shopping with retailers for the first time. The key for retailers is to make sure it&#039;s not their last time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-14T21:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/Optimove-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Retain Holiday Customers\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Danielle Mullen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/\",\"name\":\"How to Retain Holiday Customers - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/Optimove-Image.jpg\",\"datePublished\":\"2017-10-05T18:44:57+00:00\",\"dateModified\":\"2018-02-14T21:15:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/Optimove-Image.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2017\/10\/Optimove-Image.jpg\",\"width\":3500,\"height\":2258,\"caption\":\"5 tips to help retailers use data to improve the customer journey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinars\",\"item\":\"https:\/\/www.mytotalretail.com\/webinars\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Retain Holiday Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Retain Holiday Customers - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/webinar\/retain-holiday-customers-decorations-put-away\/","og_locale":"en_US","og_type":"article","og_title":"How to Retain Holiday Customers","og_description":"The holiday shopping season presents a prime opportunity for retailers to acquire new customers. 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