{"id":53785,"date":"2017-11-20T18:13:16","date_gmt":"2017-11-20T23:13:16","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=53785"},"modified":"2017-11-20T18:13:16","modified_gmt":"2017-11-20T23:13:16","slug":"holiday-path-purchase-epsilons-shoppers-voice-holiday-survey-2017","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/holiday-path-purchase-epsilons-shoppers-voice-holiday-survey-2017\/","title":{"rendered":"The Holiday Path to Purchase: Epsilon\u2019s Shoppers Voice\u00ae Holiday Survey 2017"},"content":{"rendered":"<p>As a retailer, you&#8217;re most likely in the throes of planning and embracing for what one can only expect to be another ultra-competitive holiday shopping season. Epsilon recently conducted its annual Holiday Shoppers Voice\u00ae survey of retail customers to find out what&#8217;s on their minds for the 2017 holiday shopping season. The survey asks customers about different aspects of their holiday shopping process and experience from planning and budgeting, marketing influences on shopping decisions, loyalty programs and promotions, social media, and their shopping location. Several questions include comparable results to previous year&#8217;s surveys to identify change in shopping behaviors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a retailer, you\u2019re most likely in the throes of planning and embracing for what one can only expect to be another ultra-competitive holiday shopping season. Epsilon recently conducted its annual Holiday Shoppers Voice\u00ae survey of retail customers to find out what\u2019s on their minds for the 2017 holiday shopping season. The survey asks customers about different aspects of their holiday shopping process and experience from planning and budgeting, marketing influences on shopping decisions, loyalty programs and promotions, social media, and their shopping location. Several questions include comparable results to previous year\u2019s surveys to identify change in shopping behaviors.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-53785","resource","type-resource","status-publish","hentry","category-user-experience","tag-2017-holiday-season-shopping","tag-consumer-behavior","tag-customer-experience","tag-epsilon","tag-epsilons-shoppers-voice-holiday-survey-2017","tag-holiday-shopping-behavior","tag-shopping-behaviors","editorial_type-industry-sector-reports","company-epsilon","sponsor-epsilon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Holiday Path to Purchase: Epsilon\u2019s Shoppers Voice\u00ae Holiday Survey 2017 - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/holiday-path-purchase-epsilons-shoppers-voice-holiday-survey-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Holiday Path to Purchase: Epsilon\u2019s Shoppers Voice\u00ae Holiday Survey 2017 - Total Retail\" \/>\n<meta property=\"og:description\" content=\"As a retailer, you\u2019re most likely in the throes of planning and embracing for what one can only expect to be another ultra-competitive holiday shopping season. 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