{"id":54320,"date":"2018-01-11T08:36:24","date_gmt":"2018-01-11T13:36:24","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=54320"},"modified":"2018-05-01T11:46:33","modified_gmt":"2018-05-01T15:46:33","slug":"secret-increasing-sales-conversions-without-sacrificing-margin","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/","title":{"rendered":"The Secret to Increasing Sales Conversions Without Sacrificing Margin"},"content":{"rendered":"<p>Today&#8217;s consumers have become conditioned to getting a deal, and without one, they&#8217;re much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too &#8212; i.e.,\u00a0maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them.<\/p>\n<p>Register for this interactive webinar to get valuable insights on the following:<\/p>\n<ul>\n<li>the impact offer financing can have on conversion rate and average order value;<\/li>\n<li>designing your checkout page (both mobile and desktop)\u00a0for optimal conversion;<\/li>\n<li>what is emotional e-commerce, and how does it shape customer loyalty;<\/li>\n<li>millennial shopping behaviors, and what your business can do to acquire more of these sought-after customers; and<\/li>\n<li>much more!<\/li>\n<\/ul>\n<p><em>Sponsored by Klarna<\/em><\/p>\n<p>See below to view this free webinar today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s consumers have become conditioned to getting a deal, and without one, they&#8217;re much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too \u2014 i.e.,\u00a0maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them.<\/p>\n","protected":false},"author":193,"featured_media":54484,"comment_status":"open","ping_status":"closed","template":"","coauthors":[104499],"class_list":["post-54320","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-customer-acquisition","category-e-commerce","category-payment-options","category-pricing","category-shopping-cart-abandonment","category-user-experience","category-web-optimization","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Secret to Increasing Sales Conversions Without Sacrificing Margin - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Increasing Sales Conversions\" \/>\n<meta property=\"og:description\" content=\"Today&#039;s consumers have become conditioned to getting a deal, and without one, they&#039;re much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too \u2014 i.e.,\u00a0maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-01T15:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/1573099_iStock_000032660206_Small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Secret to Increasing Sales Conversions\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sheree Robinson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\",\"name\":\"The Secret to Increasing Sales Conversions Without Sacrificing Margin - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/1573099_iStock_000032660206_Small.jpg\",\"datePublished\":\"2018-01-11T13:36:24+00:00\",\"dateModified\":\"2018-05-01T15:46:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/1573099_iStock_000032660206_Small.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/1573099_iStock_000032660206_Small.jpg\",\"width\":800,\"height\":600,\"caption\":\"Build or Buy? 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