{"id":55021,"date":"2018-01-22T11:49:38","date_gmt":"2018-01-22T16:49:38","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=55021"},"modified":"2018-05-29T16:39:52","modified_gmt":"2018-05-29T20:39:52","slug":"uncorking-iwas-success-unified-data","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/","title":{"rendered":"Uncorking IWA&#8217;s Success Through Unified Data"},"content":{"rendered":"<p>IWA\u00a0Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to\u00a0dealers and wholesale accounts<strong>\u00a0<\/strong>as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, operations and other components of the business. A change was needed.<\/p>\n<p>IWA switched to a single cloud-based platform to help it better manage and,\u00a0ultimately, \u00a0take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues (to the tune of\u00a0400<strong>\u00a0<\/strong>percent!). Furthermore, a single source\u00a0of data has helped IWA increase efficiency throughout its organization, including customer service and fulfillment\/shipping, leading to cost savings (it saved nearly $25,000\u00a0on labor and maintenance costs\u00a0in the first year),\u00a0as well as\u00a0greater leverage of existing resources thanks to NetSuite&#8217;s scalable platform. Now those are results worth toasting!<\/p>\n<p>Tune into this webinar on Feb. 22 at 2 p.m. ET to hear representatives from IWA and NetSuite detail\u00a0how a unified, cloud-based\u00a0data platform can help retailers grow revenues while decreasing costs. Specifically, this interactive webinar will address the following:<\/p>\n<ul>\n<li>what is a unified data platform, and how can it benefit retailers;<\/li>\n<li>how a unified data platform can lead to better customer experience;<\/li>\n<li>the impact of data management on running a more efficient retail organization;<\/li>\n<li>why IWA decided to switch to a unified\u00a0cloud-based data platform; and<\/li>\n<li>much more!<\/li>\n<\/ul>\n<p><em>Sponsored by NetSuite<\/em><\/p>\n<p>See below to view this webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IWA switched to a single cloud-based platform to help it better manage and,\u00a0ultimately, \u00a0take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues. Furthermore, a single source\u00a0of data has helped IWA increase efficiency throughout its organization, including customer service and fulfillment\/shipping, leading to cost savings,\u00a0as well as\u00a0greater leverage of existing resources thanks to NetSuite\u2019s scalable platform. Now those are results worth toasting!<\/p>\n","protected":false},"author":9140,"featured_media":55025,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-55021","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-analytics","category-attribution","category-attribution-modeling","category-behavioral-retargeting","category-customer-acquisition","category-customer-data","category-data-security","category-database-marketing","category-e-commerce","category-e-commerce-platforms","category-e-mail","category-inventory","category-inventory-management","category-loyalty-programs","category-marketing","category-marketing-automation","category-merchandising","category-omnichannel","category-online-marketing","category-order-fulfillment","category-order-management-systems","category-personalization","category-promotional-strategy","category-shipping","category-software","category-supply-chain","category-systems-integration","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uncorking IWA&#039;s Success Through Unified Data - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncorking IWA&#039;s Success Through Unified Data\" \/>\n<meta property=\"og:description\" content=\"IWA switched to a single cloud-based platform to help it better manage and,\u00a0ultimately, \u00a0take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues. Furthermore, a single source\u00a0of data has helped IWA increase efficiency throughout its organization, including customer service and fulfillment\/shipping, leading to cost savings,\u00a0as well as\u00a0greater leverage of existing resources thanks to NetSuite\u2019s scalable platform. Now those are results worth toasting!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-29T20:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/967563_iStock_000016987294.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Uncorking IWA&#039;s Success Through Unified Data\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Danielle Mullen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/\",\"name\":\"Uncorking IWA's Success Through Unified Data - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/967563_iStock_000016987294.jpg\",\"datePublished\":\"2018-01-22T16:49:38+00:00\",\"dateModified\":\"2018-05-29T20:39:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/967563_iStock_000016987294.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/967563_iStock_000016987294.jpg\",\"width\":835,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinars\",\"item\":\"https:\/\/www.mytotalretail.com\/webinars\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Uncorking IWA&#8217;s Success Through Unified Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uncorking IWA's Success Through Unified Data - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/webinar\/uncorking-iwas-success-unified-data\/","og_locale":"en_US","og_type":"article","og_title":"Uncorking IWA's Success Through Unified Data","og_description":"IWA switched to a single cloud-based platform to help it better manage and,\u00a0ultimately, \u00a0take action on its data. 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