{"id":55774,"date":"2018-03-08T15:49:08","date_gmt":"2018-03-08T20:49:08","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=55774"},"modified":"2018-05-08T10:31:19","modified_gmt":"2018-05-08T14:31:19","slug":"digitize-die-must-marketing-book-2018","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/","title":{"rendered":"Digitize or Die: Must-Have Marketing Book for 2018"},"content":{"rendered":"<p class=\"p1\">Did you know if Blockbuster played its cards right, it could have been the next Netflix?<\/p>\n<p class=\"p1\">Instead, Blockbuster fell victim to the digital revolution that has taken over global business in the last decade. This type of mind-set is the heart of Nicolas Windpassinger&#8217;s new book,<i>\u00a0&#8220;<\/i>Digitize or Die.&#8221;<\/p>\n<p class=\"p1\">The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look\u00a0to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders\u00a0fail to understand how they can leverage IoT for their company&#8217;s benefit, they&#8217;re in danger of becoming the next Kodak or\u00a0Nokia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look\u00a0to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders\u00a0fail to understand how they can leverage IoT for their company\u2019s benefit, they&#8217;re in danger of becoming the next Kodak or\u00a0Nokia.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-55774","resource","type-resource","status-publish","hentry","category-digital-innovation","category-leadership","category-technology","tag-digital-transformation","tag-embracing-change","tag-influence-of-technology-on-retail","tag-leadership","tag-technology","editorial_type-special-reports","company-schneider-electric","sponsor-schneider-electric"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitize or Die: Must-Have Marketing Book for 2018 - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitize or Die: Must-Have Marketing Book for 2018 - Total Retail\" \/>\n<meta property=\"og:description\" content=\"The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look\u00a0to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders\u00a0fail to understand how they can leverage IoT for their company\u2019s benefit, they&#039;re in danger of becoming the next Kodak or\u00a0Nokia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-08T14:31:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Joe Keenan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/\",\"url\":\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/\",\"name\":\"Digitize or Die: Must-Have Marketing Book for 2018 - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"datePublished\":\"2018-03-08T20:49:08+00:00\",\"dateModified\":\"2018-05-08T14:31:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.mytotalretail.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digitize or Die: Must-Have Marketing Book for 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digitize or Die: Must-Have Marketing Book for 2018 - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/resource\/digitize-die-must-marketing-book-2018\/","og_locale":"en_US","og_type":"article","og_title":"Digitize or Die: Must-Have Marketing Book for 2018 - Total Retail","og_description":"The digital transformation has been building up for decades, yet some businesses are slow to embrace change. 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