{"id":56442,"date":"2018-04-20T12:02:49","date_gmt":"2018-04-20T16:02:49","guid":{"rendered":"http:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=56442"},"modified":"2018-04-25T14:56:32","modified_gmt":"2018-04-25T18:56:32","slug":"why-how-what-mobile-market-research","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/","title":{"rendered":"The Why, How, What of Mobile Market Research"},"content":{"rendered":"<p class=\"p1\">Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it&#8217;s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets.<\/p>\n<p class=\"p1\">So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from\u00a0<span class=\"s1\">Fuel Cycle<\/span>, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it\u2019s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from\u00a0Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-56442","resource","type-resource","status-publish","hentry","category-mobile-commerce","category-mobile-marketing","category-mobile-payments","tag-geolocation-technology","tag-mobile","tag-mobile-commerce","tag-mobile-market-research","tag-mobile-marketing","tag-mobile-payments","tag-retailers-mobile-strategies","editorial_type-special-reports","company-fuel-cycle","sponsor-fuel-cycle","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Why, How, What of Mobile Market Research - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Why, How, What of Mobile Market Research - Total Retail\" \/>\n<meta property=\"og:description\" content=\"Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it\u2019s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from\u00a0Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-25T18:56:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Joe Keenan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/\",\"url\":\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/\",\"name\":\"The Why, How, What of Mobile Market Research - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"datePublished\":\"2018-04-20T16:02:49+00:00\",\"dateModified\":\"2018-04-25T18:56:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.mytotalretail.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Why, How, What of Mobile Market Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Why, How, What of Mobile Market Research - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/","og_locale":"en_US","og_type":"article","og_title":"The Why, How, What of Mobile Market Research - Total Retail","og_description":"Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it\u2019s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from\u00a0Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.","og_url":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/","og_site_name":"Total Retail","article_modified_time":"2018-04-25T18:56:32+00:00","twitter_card":"summary_large_image","twitter_site":"@MyTotalRetail","twitter_misc":{"Est. reading time":"1 minute","Written by":"Joe Keenan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/","url":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/","name":"The Why, How, What of Mobile Market Research - Total Retail","isPartOf":{"@id":"https:\/\/www.mytotalretail.com\/#website"},"datePublished":"2018-04-20T16:02:49+00:00","dateModified":"2018-04-25T18:56:32+00:00","breadcrumb":{"@id":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mytotalretail.com\/resource\/why-how-what-mobile-market-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mytotalretail.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.mytotalretail.com\/resources\/"},{"@type":"ListItem","position":3,"name":"The Why, How, What of Mobile Market Research"}]},{"@type":"WebSite","@id":"https:\/\/www.mytotalretail.com\/#website","url":"https:\/\/www.mytotalretail.com\/","name":"Total Retail","description":"The Retailer&#039;s Source for Content &amp; Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mytotalretail.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/resource\/56442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:attachment":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media?parent=56442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}