Technology’s presence in popular culture is inescapable — so much so that the debate over whether “retail is dying” and “technology is taking over” has caused fluctuating business models\u00a0in real estate, automotive and large corporations. SET Creative, an award-winning experience agency, suggests a different perspective in that we’ve underestimated the need for brick-and-mortar,\u00a0human experiences for retail’s future growth.<\/p>\n
In its new whitepaper, Human After All, technology is painted as a powerful resource for commerce, but one that doesn’t entertain the essential quality that humans bring to the retail table: an\u00a0understanding of consumer behavior through quality customer interaction. A marriage of physical and digital is what will save classic retail from extinction.<\/p>\n","protected":false},"excerpt":{"rendered":"
Technology\u2019s presence in popular culture is inescapable \u2014 so much so that the debate over whether \u201cretail is dying\u201d and \u201ctechnology is taking over\u201d has caused fluctuating business models\u00a0in real estate, automotive and large corporations. SET Creative, an award-winning experience agency, suggests a different perspective in that we\u2019ve underestimated the need for brick-and-mortar,\u00a0human experiences for retail\u2019s future growth. In its new whitepaper, Human After All, technology is painted as a powerful resource for commerce, but one that doesn\u2019t entertain the essential quality that humans bring to the retail table: an\u00a0understanding of consumer behavior through quality customer interaction. A marriage of physical and digital is what will save classic retail from extinction.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-56733","resource","type-resource","status-publish","hentry","category-robots","category-store-associates","tag-automation","tag-consumer-behavior","tag-customer-interaction","tag-human-interaction","tag-marriage-of-physical-and-digital","tag-retail-jobs","tag-robotics","tag-technology","editorial_type-white-papers","company-set-creative","sponsor-set-creative","vertical-retail"],"yoast_head":"\n