{"id":58203,"date":"2018-08-17T14:16:52","date_gmt":"2018-08-17T18:16:52","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=58203"},"modified":"2018-08-17T14:16:52","modified_gmt":"2018-08-17T18:16:52","slug":"earning-and-maintaining-consent-in-the-gdpr-era","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/","title":{"rendered":"Earning and Maintaining Consent in the GDPR Era"},"content":{"rendered":"<p>A whitepaper from PossibleNOW outlines how companies must now adhere to new GDPR regulations, which means they must create and follow new policies and procedures for customer communications and follow specific guidelines when collecting consent from their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A whitepaper from PossibleNOW outlines how companies must now adhere to new GDPR regulations, which means they must create and follow new policies and procedures for customer communications and follow specific guidelines when collecting consent from their customers.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-58203","resource","type-resource","status-publish","hentry","category-customer-data","tag-customer-data","tag-customer-privacy","tag-data-management","tag-data-privacy","tag-digital-marketing","tag-gdpr","tag-marketing","editorial_type-white-papers","company-possiblenow","sponsor-possiblenow","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Earning and Maintaining Consent in the GDPR Era - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earning and Maintaining Consent in the GDPR Era - Total Retail\" \/>\n<meta property=\"og:description\" content=\"A whitepaper from PossibleNOW outlines how companies must now adhere to new GDPR regulations, which means they must create and follow new policies and procedures for customer communications and follow specific guidelines when collecting consent from their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Keenan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/\",\"url\":\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/\",\"name\":\"Earning and Maintaining Consent in the GDPR Era - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"datePublished\":\"2018-08-17T18:16:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/earning-and-maintaining-consent-in-the-gdpr-era\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.mytotalretail.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Earning and Maintaining Consent in the GDPR Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; 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