{"id":60484,"date":"2019-01-24T18:01:59","date_gmt":"2019-01-24T23:01:59","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=resource&#038;p=60484"},"modified":"2019-01-24T18:01:59","modified_gmt":"2019-01-24T23:01:59","slug":"valentines-2019-holiday-gift-insights","status":"publish","type":"resource","link":"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/","title":{"rendered":"Valentine\u2019s 2019: Holiday Gift Insights"},"content":{"rendered":"<p class=\"p1\">Smart solutions that focus on the shopping persona when people gift or purchase for others open up new opportunities in online commerce.<\/p>\n<p class=\"p1\">Data collected during November and December 2018 from holiday shopping journeys across floral, chocolates, apparel, electronics, intimates, fine tableware, luggage, and high-performance sports gear reveal insights into new gift shopping behavior that should inform your four &#8220;Ps&#8221; &#8212; product, price, place and promotion &#8212; for Valentine&#8217;s Day, other important occasions on the annual holiday calendar, and everyday transactions when we buy for others.<\/p>\n<p class=\"p1\">The infographic provides insights into:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">ad targeting schedules for email and social media marketing;<\/li>\n<li class=\"li1\">which products to feature in gift occasion email campaigns and in gift guides;<\/li>\n<li class=\"li1\">pricing strategies for your featured gift products;<\/li>\n<li class=\"li1\">the increasingly important role of enabling your shoppers to send gifts through digital channels such as SMS; and<\/li>\n<li class=\"li1\">the place of gift cards in your occasion-based marketing mix.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Smart solutions that focus on the shopping persona when people gift or purchase for others open up new opportunities in online commerce. Data collected during November and December 2018 from holiday shopping journeys across floral, chocolates, apparel, electronics, intimates, fine tableware, luggage, and high-performance sports gear reveal insights into new gift shopping behavior that should inform your four &#8220;Ps&#8221; \u2014 product, price, place and promotion \u2014 for Valentine&#8217;s Day, other important occasions on the annual holiday calendar, and everyday transactions when we buy for others.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-60484","resource","type-resource","status-publish","hentry","category-e-commerce","tag-consumer-gifting","tag-email-marketing","tag-gifting","tag-pricing","tag-self-gifting","tag-social-media-marketing","tag-valentines-day-2019","tag-valentines-day-shopping","editorial_type-special-reports","company-smartgift","sponsor-smartgift","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valentine\u2019s 2019: Holiday Gift Insights - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valentine\u2019s 2019: Holiday Gift Insights - Total Retail\" \/>\n<meta property=\"og:description\" content=\"Smart solutions that focus on the shopping persona when people gift or purchase for others open up new opportunities in online commerce. Data collected during November and December 2018 from holiday shopping journeys across floral, chocolates, apparel, electronics, intimates, fine tableware, luggage, and high-performance sports gear reveal insights into new gift shopping behavior that should inform your four &quot;Ps&quot; \u2014 product, price, place and promotion \u2014 for Valentine&#039;s Day, other important occasions on the annual holiday calendar, and everyday transactions when we buy for others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Joe Keenan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/\",\"url\":\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/\",\"name\":\"Valentine\u2019s 2019: Holiday Gift Insights - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"datePublished\":\"2019-01-24T23:01:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.mytotalretail.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Valentine\u2019s 2019: Holiday Gift Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Valentine\u2019s 2019: Holiday Gift Insights - Total Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/resource\/valentines-2019-holiday-gift-insights\/","og_locale":"en_US","og_type":"article","og_title":"Valentine\u2019s 2019: Holiday Gift Insights - Total Retail","og_description":"Smart solutions that focus on the shopping persona when people gift or purchase for others open up new opportunities in online commerce. 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