{"id":60779,"date":"2019-02-12T13:42:48","date_gmt":"2019-02-12T18:42:48","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=60779"},"modified":"2019-06-18T15:37:49","modified_gmt":"2019-06-18T19:37:49","slug":"going-cross-channel-whats-working-for-retail-marketers-and-why","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/going-cross-channel-whats-working-for-retail-marketers-and-why\/","title":{"rendered":"Going Cross-Channel: What&#8217;s Working for Retail Marketers and Why"},"content":{"rendered":"<p>An inside look into how top retailers drive customer engagement across email, mobile and more<\/p>\n<p>In this interactive webinar, a pair of\u00a0retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today&#8217;s retail environment, to assessing the risks and rewards of a cross-channel strategy, to seeing real-world campaigns of leading brands, this webinar will provide attendees with actionable tips for better engaging consumers throughout their entire lifecycle across a multitude of channels (e.g., email, mobile, web).<\/p>\n<p>Our speakers will address, among other things:<\/p>\n<ul>\n<li>why cross-channel marketing is necessary for retailers to grow in a competitive landscape;<\/li>\n<li>ways to incorporate real-time customer behavior for\u00a0more personalized marketing campaigns;<\/li>\n<li>how industry-leading retailers engage consumers throughout the customer lifecycle; and<\/li>\n<li>innovative ways that brands are using digital experiences to drive purchasing, both online and in-store.<\/li>\n<\/ul>\n<p><em>Sponsored by Iterable<\/em><\/p>\n<p>See below to view this webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today&#8217;s retail environment, to assessing the risks and rewards of a cross-channel strategy, to seeing real-world campaigns of leading brands, this webinar will provide attendees with actionable tips for better engaging consumers throughout their entire lifecycle across a multitude of channels (e.g., email, mobile, web). <\/p>\n","protected":false},"author":9140,"featured_media":60780,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-60779","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-attribution","category-attribution-modeling","category-behavioral-retargeting","category-customer-acquisition","category-customer-data","category-database-marketing","category-e-commerce","category-e-commerce-platforms","category-lifecycle-marketing","category-marketing","category-marketing-automation","category-mobile-commerce","category-mobile-marketing","category-omnichannel","category-personalization","category-promotional-strategy","category-retail-stores","category-search-engine-optimization","category-sms","category-social-media-marketing","category-systems-integration","category-technology","category-user-experience","tag-cross-channel-marketing-strategy","tag-customer-lifecycle","tag-omnichannel-marketing","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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