{"id":61368,"date":"2019-03-07T13:55:56","date_gmt":"2019-03-07T18:55:56","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=61368"},"modified":"2019-07-02T14:07:19","modified_gmt":"2019-07-02T18:07:19","slug":"a-direct-connection-how-content-is-helping-brands-and-retailers-create-partnerships-drive-sales","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/a-direct-connection-how-content-is-helping-brands-and-retailers-create-partnerships-drive-sales\/","title":{"rendered":"A Direct Connection: How Content is Helping Brands and Retailers Create Partnerships, Drive Sales"},"content":{"rendered":"<p>With the growth of e-commerce continuing to outpace that of brick-and-mortar, many traditional retailers\u00a0have put into motion plans to digitally transform their businesses. Combine that with the ever-increasing number of brands that have begun selling their products direct to consumer online, and the e-commerce space has become exceedingly\u00a0crowded and ultracompetitive. So how can retailers differentiate themselves and compete in such an environment? One critical way is through the intelligent use of content, both from customers (e.g., user-generated content) and their brand partners (e.g., product content). It has been proven that the more content brands and retailers are able to produce, the more sales they&#8217;re able to generate. But it&#8217;s more than just quantity; quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.<\/p>\n<p>This interactive webinar will address the following:<\/p>\n<ul>\n<li>the correlation between content and online\u00a0sales;<\/li>\n<li>ways that brands can generate product\u00a0content to supply their retail partners;<\/li>\n<li>how retailers can use that\u00a0content to\u00a0better engage consumers, ultimately driving purchases;<\/li>\n<li>the impact user-generated content (e.g., product reviews) has on consumer purchase decisions, and how to generate more of it;<\/li>\n<li>ways to measure the success of brand and retailer content initiatives; and<\/li>\n<li>much more.<\/li>\n<\/ul>\n<p><em>Sponsored by Bazaarvoice<\/em><\/p>\n<p>See below to view this webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been proven that the more content brands and retailers are able to produce, the more sales they&#8217;re able to generate. But it&#8217;s more than just quantity; quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.  <\/p>\n","protected":false},"author":9140,"featured_media":61369,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-61368","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-content-management-systems","category-content-marketing","category-customer-acquisition","category-customer-data","category-e-commerce","category-marketing","category-marketing-automation","category-mobile-marketing","category-personalization","category-product-reviews","category-product-videos","category-search-engine-optimization","category-social-media-marketing","category-web-optimization","tag-product-content","tag-retailer-brand-relationships","tag-user-generated-content","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Direct Connection: How Content is Helping Brands and Retailers Create Partnerships, Drive Sales - Total Retail<\/title>\n<meta name=\"description\" content=\"How can online retailers differentiate themselves and compete in a hypercompetitive environment? 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