{"id":61553,"date":"2019-03-22T15:02:48","date_gmt":"2019-03-22T19:02:48","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=61553"},"modified":"2019-07-22T09:40:03","modified_gmt":"2019-07-22T13:40:03","slug":"creating-product-content-that-drives-conversions-the-secret-sauce-known-as-product-information-management-pim","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/creating-product-content-that-drives-conversions-the-secret-sauce-known-as-product-information-management-pim\/","title":{"rendered":"Creating Product Content That Drives Conversions: The Secret Sauce Known as Product Information Management (PIM)"},"content":{"rendered":"<p>Unlike traditional in-store retail experiences that are physical and tangible, e-commerce relies on customer-facing content to convince and convert shoppers. Rich product content can turn online shoppers into customers &#8212; and incomplete or inaccurate product content can drive them away, often into the waiting arms of your competitors.<\/p>\n<p>While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort.<\/p>\n<p>In this interactive webinar, our expert speakers will address the following:<\/p>\n<ul>\n<li>the parts of the product content process your business should consider optimizing;<\/li>\n<li>real-life examples of retailers transforming content challenges into business success;<\/li>\n<li>how streamlining content management benefits your customer experience; and<\/li>\n<li>much more!<\/li>\n<\/ul>\n<p><em>Sponsored by Unbxd<\/em><\/p>\n<p>See below to view this free webinar today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort.  In this interactive webinar, our expert speakers will address; the parts of the product content process your business should consider optimizing; real-life examples of retailers transforming content challenges into business success; how streamlining content management benefits your customer experience; and much more!<\/p>\n","protected":false},"author":193,"featured_media":61554,"comment_status":"open","ping_status":"closed","template":"","coauthors":[104499],"class_list":["post-61553","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-content-management-systems","category-content-marketing","category-copywriting","category-creative","category-customer-acquisition","category-e-commerce","category-marketing","category-marketing-automation","category-merchandising","category-product-photography","category-product-reviews","category-product-videos","category-search-engine-optimization","category-site-search","category-software","category-technology","category-user-experience","category-web-optimization","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Product Content That Drives Conversions: The Secret Sauce Known as Product Information Management (PIM) - Total Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/creating-product-content-that-drives-conversions-the-secret-sauce-known-as-product-information-management-pim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Product Content That Drives Conversions\" \/>\n<meta property=\"og:description\" content=\"While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort. 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