{"id":62019,"date":"2019-05-29T15:45:11","date_gmt":"2019-05-29T19:45:11","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=62019"},"modified":"2019-09-17T17:00:11","modified_gmt":"2019-09-17T21:00:11","slug":"the-growing-role-of-product-content-management-in-e-commerce-success","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/","title":{"rendered":"The Growing Role of Product Content Management in E-Commerce Success"},"content":{"rendered":"<p>The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.<\/p>\n<p>This interactive webinar features expert speakers who will address the following:<\/p>\n<ul>\n<li>leading indicators you need a purpose-built technology to manage product content;<\/li>\n<li>why a structured product content management process is crucial for selling online, both DTC and wholesale;<\/li>\n<li>real-life examples of brands successfully selling DTC, and what they&#8217;re doing differently;<\/li>\n<li>what to look for in a technology partner when choosing to sell DTC; and<\/li>\n<li>much more!<\/li>\n<\/ul>\n<p><em>Sponsored by Salsify<\/em><\/p>\n<p>See below to view this webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others. <\/p>\n","protected":false},"author":9140,"featured_media":62022,"comment_status":"open","ping_status":"closed","template":"","coauthors":[114748],"class_list":["post-62019","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-content-management-systems","category-content-marketing","category-customer-acquisition","category-e-commerce","category-e-commerce-platforms","category-marketing","category-merchandising","category-mobile-commerce","category-product-photography","category-product-reviews","category-product-videos","category-search-engine-marketing","category-search-engine-optimization","category-site-search","category-technology","category-web-optimization","tag-content-management","tag-direct-to-consumer","tag-product-content","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Growing Role of Product Content Management in E-Commerce Success - Total Retail<\/title>\n<meta name=\"description\" content=\"Direct-to-consumer (DTC) brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Product Content Management in Success\" \/>\n<meta property=\"og:description\" content=\"Direct-to-consumer (DTC) brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-17T21:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2019\/05\/GettyImages-949245108-e1557325716935.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4167\" \/>\n\t<meta property=\"og:image:height\" content=\"3281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Role of Product Content Management in Success\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Danielle Mullen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/\",\"name\":\"The Growing Role of Product Content Management in E-Commerce Success - Total Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-growing-role-of-product-content-management-in-e-commerce-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2019\/05\/GettyImages-949245108-e1557325716935.jpg\",\"datePublished\":\"2019-05-29T19:45:11+00:00\",\"dateModified\":\"2019-09-17T21:00:11+00:00\",\"description\":\"Direct-to-consumer (DTC) brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); 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