{"id":63089,"date":"2019-08-08T12:00:33","date_gmt":"2019-08-08T16:00:33","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&#038;p=63089"},"modified":"2019-12-03T10:56:14","modified_gmt":"2019-12-03T15:56:14","slug":"the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/","title":{"rendered":"The Case for Product Content Automation: How automation can save content teams from the burden of inefficiency"},"content":{"rendered":"<p>Product content management is highly iterative. A piece of product content undergoes review, updates and changes multiple times during a product&#8217;s lifetime on an e-commerce site.\u00a0But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content.\u00a0Rapidly growing teams are stuck in the unenviable position of needing to scale up their content efforts, but having to do so without the need to re-engineer their processes and systems from the ground up.<\/p>\n<p>Join our expert speakers\u00a0as they discuss:<\/p>\n<ul>\n<li>Why automation is increasingly being viewed as critical in product content management<\/li>\n<li>Taking the first steps to identify what product content management\u00a0to automate and how<\/li>\n<li>The potential benefits and impact of product content\u00a0automation on an e-commerce team<\/li>\n<\/ul>\n<p><em>Sponsored by Unbxd<\/em><\/p>\n<p>See below to view this free webinar today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product content management is highly iterative. A piece of product content undergoes review, updates and changes multiple times during a product\u2019s lifetime on an e-commerce site. But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content. Rapidly growing teams are stuck in the unenviable position of needing to scale up their content efforts, but having to do so without the need to re-engineer their processes and systems from the ground up.  Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.<\/p>\n","protected":false},"author":193,"featured_media":63090,"comment_status":"open","ping_status":"closed","template":"","coauthors":[104499],"class_list":["post-63089","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-content-management-systems","category-content-marketing","category-copywriting","category-creative","category-customer-acquisition","category-e-commerce","category-landing-page-optimization","category-marketing","category-marketing-automation","category-product-photography","category-product-videos","category-search-engine-optimization","category-site-search","category-technology","category-web-optimization","tag-automation","tag-content-automation","tag-content-management","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How automation can save content teams from the burden of inefficiency<\/title>\n<meta name=\"description\" content=\"A piece of product content undergoes review, updates and changes multiple times during a product\u2019s lifetime on an e-commerce site. But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case for Product Content Automation\" \/>\n<meta property=\"og:description\" content=\"A piece of product content undergoes review, updates and changes multiple times during a product\u2019s lifetime on an e-commerce site. But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-03T15:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2019\/08\/2065660_GettyImages-1084171152.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2120\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Case for Product Content Automation\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sheree Robinson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/\",\"url\":\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/\",\"name\":\"How automation can save content teams from the burden of inefficiency\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/webinar\/the-case-for-product-content-automation-how-automation-can-save-content-teams-from-the-burden-of-inefficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2019\/08\/2065660_GettyImages-1084171152.jpg\",\"datePublished\":\"2019-08-08T16:00:33+00:00\",\"dateModified\":\"2019-12-03T15:56:14+00:00\",\"description\":\"A piece of product content undergoes review, updates and changes multiple times during a product\u2019s lifetime on an e-commerce site. 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