{"id":64015,"date":"2019-10-18T10:01:50","date_gmt":"2019-10-18T14:01:50","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=webinar&p=64015"},"modified":"2020-05-11T18:06:03","modified_gmt":"2020-05-11T22:06:03","slug":"dtc-brands-and-the-future-of-customer-experience","status":"publish","type":"webinar","link":"https:\/\/www.mytotalretail.com\/webinar\/dtc-brands-and-the-future-of-customer-experience\/","title":{"rendered":"DTC Brands and the Future of Customer Experience"},"content":{"rendered":"

Customer experience is one of if not the most critical factors in consumers’ purchase decisions. No one knows this better than direct-to-consumer (DTC) brands, which are disrupting the traditional retail industry by relentlessly focusing on ways to reinvent and improve customer experience. The traditional retail model, in which manufacturers sell to wholesalers and retailers, which in turn sell to consumers, is being turned upside down by the emergence of e-commerce. Brands, retailers and even distributors are looking for an opportunity to build relationships with customers and are using direct-to-consumer sales channels as a means to accomplish that goal. Social, mobile, marketplaces (i.e., Amazon.com) and the need for rapid delivery have made DTC a hot topic with retailers, distributors and businesses that need to change their distribution channels to survive in this new age.<\/p>\n

The expert speakers on this interactive webinar will address the following topics:<\/p>\n