{"id":65708,"date":"2020-03-16T15:22:01","date_gmt":"2020-03-16T19:22:01","guid":{"rendered":"https:\/\/www.mytotalretail.com\/post\/?p=65708"},"modified":"2020-04-07T11:22:06","modified_gmt":"2020-04-07T15:22:06","slug":"coronavirus-and-marketing-automation-lets-be-careful-out-there","status":"publish","type":"post","link":"https:\/\/www.mytotalretail.com\/coronavirus-and-marketing-automation-lets-be-careful-out-there\/","title":{"rendered":"Coronavirus and Marketing Automation: Let’s Be Careful Out There"},"content":{"rendered":"

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis.<\/p>\n

I will leave up to the medical professionals to discuss what needs to be done to protect yourself from the virus, other than to say it’s a very fluid and dangerous situation, so please take is seriously.<\/p>\n

That said, marketers and business owners, here’s a list of items you need to review:<\/p>\n

    \n
  1. Let’s talk about your tone: I received the below emails last Thursday (March 12), and they are completely tone deaf. The subject line for the email I got from Spirit Airlines says it all, “Never A Better Time To Fly.” And while I certainly understand that Spirit still needs to fill seats on its planes, maybe it could have come up with a better subject line considering the times?<\/li>\n
  2. In my favorite gaffe email of the day (and I’m not taking political sides here; in fact, I get emails from both parties), our president literally invited me to dinner.<\/li>\n
  3. Which brings me to point No. 3. Please take a look at your marketing automation campaigns. It may be time to cancel some, tweak some of the copy in others, add some new ones, etc. We tend to set-em-and-forget-em, but unless you want to put a negative ding on your brand image, have a look at what you’re sending out — especially in these unprecedented times.<\/li>\n<\/ol>\n

    I hope these concepts help. I wrote this quickly given the fluid situation surrounding COVID-19; there are many more things you can do as a marketer in times of crisis. Please be safe!<\/p>\n

    \"\"<\/a><\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave up to […]<\/p>\n","protected":false},"author":1128,"featured_media":58871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"coauthors":[102952],"class_list":["post-65708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-coronavirus","tag-covid-19","tag-crisis","tag-disaster-preparedness","tag-email-marketing","tag-email-tone","tag-marketing","tag-marketing-automation","editorial_type-trendsanalysis","blog_channel-return-on-intelligence","vertical-retail"],"yoast_head":"\nCoronavirus and Marketing Automation: Let's Be Careful Out There<\/title>\n<meta name=\"description\" content=\"I am no stranger to writing about disaster preparedness. And while we are in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget doing in times of crisis. 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