{"id":78670,"date":"2023-08-30T18:26:06","date_gmt":"2023-08-30T22:26:06","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=article&#038;p=78670"},"modified":"2023-08-30T18:26:06","modified_gmt":"2023-08-30T22:26:06","slug":"hallmark-launches-cards-with-venmo-gifting-capabilities","status":"publish","type":"article","link":"https:\/\/www.mytotalretail.com\/article\/hallmark-launches-cards-with-venmo-gifting-capabilities\/","title":{"rendered":"Hallmark Launches Cards With Venmo Gifting Capabilities"},"content":{"rendered":"<p>Venmo users who regularly use the app to gift money can now do so with an accompanying physical Hallmark card, the two companies <a href=\"https:\/\/newsroom.paypal-corp.com\/2023-08-30-Introducing-Hallmark-Venmo-Cards\">announced Wednesday<\/a>. In a first-of-its-kind collaboration, the PayPal-owned digital payment platform Venmo and the greeting card company Hallmark are giving customers a new, unique way of giving gifts.<\/p>\n<p>Here&#8217;s how it works:<\/p>\n<ul>\n<li>Customers choose a Hallmark + Venmo card, available for $4.99 at thousands of retail locations, including CVS and Walgreens.<\/li>\n<li>The purchaser then scans the unique Venmo QR code in the card with their phone&#8217;s camera, which opens the Venmo app.<\/li>\n<li>The customer is then prompted to search for the recipient within the Venmo app, then enter the amount they would like to gift and a payment note.<\/li>\n<li>Once the payment is confirmed, the payment is pending until the recipient also scans the QR code. The recipient will have 180 days to redeem the Venmo money, otherwise it&#8217;s returned to the gift-giver&#8217;s Venmo account.<\/li>\n<\/ul>\n<p><strong>Total Retail&#8217;s Take:\u00a0<\/strong>As Erika Sanchez, Venmo&#8217;s vice president and general manager, notes in the press release, this collaboration helps Venmo enter the physical gifting space while also connecting several generations\u00a0&#8212; those accustomed to gifting physical greeting cards with cash or checks, and those used to having everything digital. Creating convenience for the customer is a key purchase consideration for today&#8217;s consumers; this partnership between Venmo and Hallmark is reflective of that trend. The two company&#8217;s complementary products and services are a natural fit for a bundled offering. Credit to both companies for finding a way to make it easy for the consumer to gift physical cards and digital funds at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venmo users who regularly use the app to gift money can now do so with an accompanying physical Hallmark card, the two companies announced Wednesday. In a first-of-its-kind collaboration, the PayPal-owned digital payment platform Venmo and the greeting card company Hallmark are giving customers a new, unique way of giving gifts. Here&#8217;s how it works: [&hellip;]<\/p>\n","protected":false},"author":12267,"featured_media":78672,"comment_status":"open","ping_status":"closed","template":"","coauthors":[130797],"class_list":["post-78670","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-innovation","category-mobile-payments","category-payment-options","tag-digital-payment-platform","tag-digital-payments","tag-gifting","tag-greeting-cards","tag-hallmark","tag-paypal","tag-qr-code","tag-venmo","editorial_type-news","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hallmark Launches Cards With Venmo Gifting Capabilities<\/title>\n<meta name=\"description\" content=\"Venmo users who regularly use the app to gift money can now do so with an accompanying physical Hallmark card, the two companies announced Wednesday.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, 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